Food Intelligence Platform MattsonIQ Delivers Instant AI-Powered Expert Insights for Global Professionals
The global food and beverage industry is undergoing a profound transformation as companies increasingly rely on technology, data, and rapid innovation to remain competitive in a fast-evolving marketplace. In response to this shift, Mattson, recognized as one of North America’s leading food and beverage innovation firms, has officially launched MattsonIQ™, a purpose-built artificial intelligence platform designed specifically for food industry professionals. The new platform aims to revolutionize how companies and innovators access, interpret, and apply food intelligence by delivering expert-level insights in seconds.
MattsonIQ™ is being introduced as a free-to-use AI-powered solution tailored to the unique needs of the food and beverage sector. Unlike generic AI platforms, MattsonIQ™ has been developed exclusively for food innovation, drawing on years of specialized expertise and practical application within the industry. The launch represents a major milestone in the growing integration of artificial intelligence into food science, culinary development, nutrition analysis, and product innovation.
Built through more than three years of applied AI development and strengthened through a strategic collaboration with the Culinary Institute of America, MattsonIQ™ has been designed to offer professionals instant access to structured, reliable, and actionable insights across a broad range of food-related topics. From ingredient analysis and culinary trends to nutrition intelligence and product strategy, the platform allows users to move from simple questions to deep, data-driven insights almost instantly.
The company believes this technology arrives at a critical moment for the global food and beverage industry. Traditionally, professionals in the sector have had to navigate fragmented sources of information, lengthy research cycles, and inconsistent data when developing new products or responding to shifting consumer trends. MattsonIQ™ seeks to eliminate those barriers by transforming food intelligence into an always-available, real-time capability that can support decision-making at every stage of innovation.
According to Mattson executives, the platform was not created merely as another AI tool, but rather as a specialized intelligence engine designed to enhance how food professionals work and innovate. Steve Gundrum, Chief AI Officer at Mattson, emphasized that the company’s objective was to provide meaningful, expert-level knowledge that users can rely on immediately.
“We didn’t set out to build another AI tool — we wanted to enhance food industry insights: access to useful, expert-level knowledge when you need it,” Gundrum explained. “MattsonIQ™ is the result. It reflects years of hands-on application of AI in real client work, and it delivers a level of depth, structure, and relevance that off-the-shelf AI tools can’t match.”
The platform has been engineered to support a wide range of industry professionals, including food scientists, chefs, product developers, marketers, nutritionists, researchers, and business strategists. Users can enter even a simple one-word prompt and quickly receive comprehensive insights covering ingredients, flavor profiles, nutritional considerations, culinary applications, market trends, and innovation opportunities.
By streamlining research and accelerating access to specialized information, MattsonIQ™ is expected to significantly reduce the time required for concept development and product ideation. In a market where speed-to-market and consumer responsiveness are increasingly important, the ability to generate meaningful insights within seconds could provide a powerful competitive advantage.
Justin Shimek, CEO and Chairman of Mattson, described the platform as a breakthrough moment for the industry’s innovation ecosystem.
“MattsonIQ™ represents a step change in how innovation happens in our industry,” Shimek stated. “When you put high-quality intelligence into the hands of every professional, you fundamentally change the speed and quality of decision-making. Our goal is simple: make world-class food knowledge accessible to anyone who wants to create what’s next.”
The launch of MattsonIQ™ also reflects broader trends shaping the global food and beverage sector. Consumer preferences are evolving faster than ever, driven by growing interest in health and wellness, sustainability, international cuisines, clean-label products, and functional ingredients. Companies are under increasing pressure to identify emerging trends early and develop products that align with changing market demands.
Artificial intelligence is now becoming an essential tool in helping businesses analyze complex datasets, identify innovation opportunities, and better understand consumer behavior. However, many existing AI solutions are general-purpose systems that lack the depth and specialization required for food-focused applications. MattsonIQ™ seeks to fill that gap by offering industry-specific intelligence informed by culinary expertise, food science, and years of practical innovation work.
In addition to the platform itself, Mattson has also introduced the MattsonIQ™ Newsletter, a new educational and insights-driven resource designed for professionals interested in leveraging AI within the food and beverage industry. The newsletter will provide subscribers with practical guidance on maximizing the capabilities of MattsonIQ™, while also sharing the company’s latest perspectives on AI best practices and innovation strategies.
Subscribers will also gain access to the exclusive “Insights for Innovation” series, which features presentations and analysis focused on emerging consumer behaviors, evolving food trends, and major forces shaping the future of the industry. These resources are intended to help organizations strengthen strategic planning, inspire product development, and stay ahead of market disruptions.
Mattson noted that the newsletter content is grounded in real-world industry application, offering actionable insights rather than theoretical discussions about artificial intelligence. The company believes this practical approach will help food professionals more effectively integrate AI into their day-to-day operations and long-term innovation strategies.
Accessing MattsonIQ™ has been designed to be straightforward and widely accessible. According to the company, anyone with a ChatGPT account — including free users — can begin using the platform immediately. The system is intended to democratize access to advanced food intelligence, making high-quality insights available not only to large corporations but also to startups, independent innovators, chefs, and entrepreneurs.
To further showcase the platform’s capabilities, Mattson will host a live demonstration event at its Chicago office on the morning of May 18, coinciding with the week of the National Restaurant Association Show. During the event, attendees will have the opportunity to experience MattsonIQ™ firsthand through live demonstrations and practical use cases presented by the company’s innovation experts.
The event is expected to highlight how the platform can support a wide range of applications, from accelerating menu development and improving ingredient research to identifying future consumer trends and enhancing nutrition analysis. Registration for the event is limited, reflecting what the company anticipates will be strong industry interest in the technology.
As artificial intelligence continues to reshape industries around the world, MattsonIQ™ signals a significant step forward for food and beverage innovation. By combining specialized expertise, culinary intelligence, and AI-driven speed, the platform aims to redefine how food professionals discover insights, develop products, and respond to changing consumer demands in an increasingly competitive global market.
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