Ingredion Incorporated, a renowned global provider of specialty ingredient solutions to the food and beverage manufacturing industry, has unveiled NOVATION® Indulge 2940 starch, a groundbreaking addition to their line of clean label texturizers. This innovative functional native starch, derived from non-GMO corn, caters to the preferences of health-conscious consumers seeking indulgent, plant-based textures in their food choices.
Scheduled for launch in North America with plans for global availability, NOVATION® Indulge 2940 starch represents a significant advancement in Ingredion’s commitment to clean label ingredients. It offers a distinctive texture ideal for gelling and co-texturizing in popular dairy and alternative dairy products, as well as desserts.
Recognizing the importance of consumer transparency, Ingredion’s NOVATION® Indulge 2940 starch promotes a consumer-preferred “corn starch” label, aligning with the desire for recognizable ingredients. According to Ingredion’s proprietary consumer insights platform, ATLAS, “corn starch” is widely acknowledged and accepted by consumers globally compared to other common texturants like gelatin and carrageenan.
Jinat Mansuri, Technical Service Manager for the U.S. and Canada, emphasizes the product’s ability to meet evolving consumer demands. “With NOVATION® Indulge 2940 functional native starch, food brands can formulate popular products such as yogurts, puddings, and desserts that cater to the increasing demand for clean labels and the growing preference for ‘better for you’ foods, all while delivering an indulgent and appealing texture.”
In an era where consumers scrutinize product labels more than ever, NOVATION® Indulge 2940 starch addresses the need for transparency and quality. Ingredion’s proprietary data indicates a rising consumer interest in recognizing product ingredients, with a significant portion habitually reading product labels.
Beyond consumer appeal, NOVATION® Indulge 2940 starch offers additional benefits, including cost stabilization and potential improved cost efficiency in formulation. Ingredion’s Global Application team conducted extensive research demonstrating the ingredient’s cost parity and potential revenue gains, further enhancing its value proposition.
For more information on NOVATION® Indulge 2940 functional native starch and other Ingredion offerings, visit their website.
