Today, The Kraft Heinz Not Company LLC has unveiled NotHotDogs and NotSausages, marking the debut of plant-based offerings under the renowned Oscar Mayer brand and representing the first plant-based meat advancement from the partnership between The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz”) and TheNotCompany, Inc. (“NotCo”). With a commitment to crafting delectable plant-based fare for all, The Kraft Heinz Not Company introduces Oscar Mayer NotHotDogs and NotSausages, delivering the savory and smoky experience cherished by brand enthusiasts for over 140 years.
The United States plant-based market is forecasted to surge from $8.3 billion in 2023 to $19 billion by 2030. However, within the broader plant-based meat category, plant-based hot dogs and dinner sausage links remain relatively underdeveloped and under-consumed, primarily due to dissatisfaction with existing options’ taste and texture. With Oscar Mayer NotHotDogs and NotSausages, available in Bratwurst and Italian sausage varieties, The Kraft Heinz Not Company endeavors to address these concerns and cater to evolving consumer preferences in the plant-based domain.
Lucho Lopez-May, CEO of The Kraft Heinz Not Company, expresses, “At The Kraft Heinz Not Company, our aim is to craft mouthwatering, plant-based foods that are both delicious and accessible to all, from committed vegans to the plant-based curious. We recognize the demand for plant-based meat options from trusted brands. By launching the joint venture’s inaugural product in the plant-based meat category, we seize the opportunity to satisfy these consumer desires, leveraging NotCo’s groundbreaking AI technology alongside the influence, reputation, and heritage of the Oscar Mayer brand.”
The introduction of Oscar Mayer NotHotDogs and NotSausages underscores The Kraft Heinz Not Company’s aspiration to bring exceptional plant-based innovations to market more rapidly than ever. Moreover, this launch signifies a significant stride in the joint venture’s ongoing diversification of its plant-based portfolio, which encompasses KRAFT NotMac&Cheese, KRAFT NotCheese Slices, and NotMayo. Looking ahead to the upcoming year, The Kraft Heinz Not Company plans to expand into additional categories and has recently initiated its global expansion.
Oscar Mayer NotHotDogs and NotSausages promise aficionados the smoky, savory flavor, meat-like appearance, and substantial, juicy texture they crave in plant-based alternatives. These new offerings will make their debut at Expo West (booth #N1732) from March 12th to March 16th and are scheduled to become available in leading retailers nationwide later in 2024.
