Jordan’s Skinny Mixes, a leading company in the better-for-you beverage industry, has announced a significant brand modernization aimed at enhancing consumer experiences and expanding its market reach. Commemorating its 15th anniversary, Jordan’s Skinny Mixes has embarked on a brand refresh following valuable insights from customer feedback and consumer surveys.
The brand’s revitalization focuses on establishing a cohesive brand identity and a distinct purpose that resonates with a broader audience. At the core of this initiative is Jordan’s Skinny Mixes’ newly declared brand purpose: to energize women through empowerment, community, and inspiration. This purpose will be infused into every aspect of the brand, including social media engagement, e-commerce platforms, packaging designs, strategic partnerships, and collaborations with content creators.
Founded in 2009 by Jordan Engelhardt, Jordan’s Skinny Mixes originated from a personal quest to provide healthier alternatives to sugar-laden beverages. Over the years, the brand has flourished through continuous product innovation and a deep understanding of evolving consumer preferences. Expansion into retail in 2015 marked a significant milestone, with Jordan’s Skinny Mixes products now available at major outlets like Amazon, Walmart, Target, and others.
The brand’s recent success in e-commerce was propelled by the introduction of naturally sweetened syrups, margaritas, and sauces in 2019, leading to a tripling of online sales. By 2023, Jordan’s Skinny Mixes had established a robust presence across both physical and digital marketplaces.
Central to its growth has been the enthusiastic support of its community, which actively contributes ideas for new flavors and engages with the brand through various social media channels. The emergence of #WaterTok on TikTok in 2023 further amplified the brand’s visibility, as consumers shared inventive Jordan’s Skinny Mixes water recipes online, fostering deeper connections within the community.
Tim Snyder, CEO of Jordan’s Skinny Mixes, expressed excitement about the brand’s evolution, emphasizing that the refreshed branding will resonate with existing fans while attracting new customers. The updated packaging, which began rolling out in June across retail and online platforms, reflects Jordan’s Skinny Mixes’ vibrant and approachable essence, promising a cohesive and visually appealing presence both on store shelves and in consumers’ homes.
As summer unfolds, consumers can anticipate encountering the revitalized Jordan’s Skinny Mixes branding across all products and digital platforms, embodying the brand’s commitment to delivering enjoyable, low-sugar, low-calorie options with a distinctly modern flair.
