KFC China Celebrates the Opening of its 10,000 th Store

KFC China Celebrates the Opening of its 10,000 th Store

corner Store Opening Underscores KFC’s Continued Success as the Leading Restaurant Brand in China

  • KFC China’s Ambitious Growth Line Targeting Over Half of China’s Population by 2026 SHANGHAI,Dec. 15, 2023/ PRNewswire/– Yum China effects,Inc.( NYSE YUMC and HKEX 9987,” Yum China” or the” Company”) moment celebrated the opening of KFC China’s 10,000 th store, marking a significant corner in KFC China’s 36- time growth trip in the country. positioned in Hangzhou, KFC China’s 10,000 th store is located on the banks of the Beijing- Hangzhou Grand Canal, a historically important link connecting northern and southern China. Since opening its first store in Beijing in 1987, KFC has grown into the country’s largest QSR brand in terms of system deals. This growth has been sustained by a world- class in- house force chain operation system developed over three decades. KFC China 10,000- Store in Hangzhou

” As the first western QSR eatery brand in China to reach this inconceivable corner, KFC China’s 10,000 th store opening is a proud moment for all of us, demonstrating the brand’s deep bond with Chinese consumers across generations for over 36 times. Strategically deposited for sustained growth, KFC China stands to profit from its large and fleetly expanding store network, substantial husbandry of scale and access to an indeed broader client base,” said Joey Wat, CEO of Yum China.” Presently serving just one- third of China’s population, our thing is for KFC China to reach over half by 2026. By using our solid foundation of success and tremendous untapped eventuality for unborn growth, we’re confident that KFC China will continue to be China’s leading eatery brand for numerous times to come.”

KFC China 10,000- Yum China CEO, Joey Wat

” In pursuit of our ambitious growth targets, we’re committed to establishing KFC China as the preferred diurnal choice for an decreasingly different client base,” said Warton Wang, General Manager of KFC China.” KFC China remains at the van of introducing new formats and groundbreaking generalities to accelerate store expansion into untapped metropolises, while also staying ahead of evolving consumer preferences and arising consumption trends. Going forward, KFC China will continue to offer a different array of innovative mess choices across price ranges, icing that consumers can enjoy KFC anytime and anywhere.”

KFC China 10,000- KFC China General Manager, Warton Wang

Strategic Footmark Expansion for Greater Reach

Despite having formerly established an expansive presence in over 1,900 metropolises as of the end of Q3 2023, KFC China continues to laboriously expand its nontransferable request, with 1,100 untapped metropolises on the brand’s radar for entry. Over the once five times, KFC China has seen remarkable growth, with average periodic growth in net new KFC stores exceeding 22, all while maintaining an average store vengeance period of roughly two times. At the same time, KFC China has been accelerating store openings in lower- league metropolises while adding store viscosity in advanced- league metropolises.

Innovative Immolations to Satisfy New Demand

Through the preface of innovative products and development of new orders, KFC China is proactively broadening its consumer base and catering to the evolving requirements of Chinese consumers. Recent successes include the preface of Juicy Whole Chicken and Beef Burgers, with both products generating periodic deals exceeding$ 100 million. KFC China is also widening its menu to introduce further entry- position price point immolations, icing its products more feed to the requirements and preferences of a broader range of consumers. Meanwhile, KFC China continues to expand its in- house coffee brand, KCOFFEE, aiming to open further than 300 standalone KCOFFEE stores by the end of 2024.

Revolutionizing Convenience and Accessibility in Delivery Services

In tandem with increased store viscosity across colorful regions, KFC China is reconsidering convenience and making its delivery services more accessible. specially, a double- number swell in small- ticket delivery orders of 40 RMB or lower across major fast food players represents an area of occasion for KFC China.

likewise, KFC China has showcased a loyal commitment to maintaining robust perimeters, enabled by procurement excellence, nonstop product invention, and full funk application. also, the brand has embraced slice- edge technologies, including in- store Internet of effects( IoT), robotization, and artificial intelligence( AI) to enhance functional effectiveness.

Looking forward, KFC China plans to further accelerate its periodic net new store openings to exceed 1,200 in the coming three times, with 15 to 20 anticipated to be ballot stores, aligning with Yum China’s overarching thing to reach 20,000 stores by 2026. KFC China’s unborn strategy encompasses a different range of store models and modules – ranging from standard stores to unborn conception stores,mini-stores, and stores strategically deposited in lower- league metropolises. This approach underscores KFC China’s commitment to invention- empowered growth and rigidity in the dynamic Chinese request.

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