Krispy Kreme Welcomes Fall with New Apple Cider Original Glazed Doughnut and Fall & Football Dozen
Fall has officially arrived at Krispy Kreme®, bringing with it a fresh lineup of seasonal flavors designed to capture the excitement of autumn and the return of football. Beginning Thursday, September 10, Krispy Kreme fans can enjoy the NEW Apple Cider Original Glazed® Doughnut along with the new Fall & Football Dozen, giving customers two flavorful ways to celebrate the season.
The latest offerings combine classic Krispy Kreme favorites with familiar fall flavors and football-inspired designs. The new products are positioned for a wide range of seasonal occasions, from morning coffee breaks and weekend gatherings to tailgates, football watch parties and celebrations with family and friends.
Adding to the excitement is a limited-time promotional offer available for just four days. From September 10 through September 13, participating Krispy Kreme shops will offer customers a dozen Apple Cider Original Glazed® Doughnuts for only $5 when they purchase any dozen at the regular price. The promotion provides fans with an opportunity to stock up on the new seasonal doughnut while sharing the flavors of fall with others.
Apple Cider Meets Original Glazed
The Apple Cider Original Glazed® Doughnut is the newest seasonal interpretation of Krispy Kreme’s iconic Original Glazed® offering. Following the popularity of the Original Glazed® Blueberry Flavored Doughnut introduced during July, the new apple cider variety continues Krispy Kreme’s approach of combining its signature glaze with flavors that resonate with the season.
The doughnut is made with apple cider dough and features cinnamon for an added layer of warmth and spice. It is then finished with Krispy Kreme’s signature glaze, creating a combination intended to deliver the familiar taste and aroma associated with traditional autumn apple cider.
Apple cider has long been associated with fall traditions, and Krispy Kreme’s latest creation puts that seasonal flavor into a doughnut format. The combination of apple cider, cinnamon and the brand’s recognizable Original Glazed finish gives customers another option for enjoying one of the most anticipated flavor profiles of the autumn season.
The limited-time offer also gives customers an opportunity to share the new flavor during fall gatherings. Whether served at a football party, family event or casual get-together, the Apple Cider Original Glazed® Doughnut is designed to bring a seasonal twist to Krispy Kreme’s classic doughnut experience.
A Dozen Designed for Football Season
Alongside the Apple Cider Original Glazed® Doughnut, Krispy Kreme is celebrating football season with its new Fall & Football Dozen. The assortment combines football-themed doughnuts with several of the brand’s popular seasonal and classic varieties.
The Fall & Football Dozen includes four Football Doughnuts. These doughnuts feature a football-shaped unglazed shell filled with smooth white Kreme™. Each one is dipped in chocolate icing and decorated with white icing football laces, giving the doughnuts a distinctive game-day appearance.
The assortment also includes three Pumpkin Spice Cake Doughnuts. These are based on Krispy Kreme’s Original Glazed® Old Fashioned cake doughnut and feature pumpkin spice flavor, bringing another familiar taste of fall to the collection.
Two Maple Cheesecake Doughnuts round out the specialty flavors in the dozen. These unglazed shell doughnuts are filled with cheesecake Kreme™, dipped in maple icing and topped with graham-flavored crunch and a maple drizzle. The combination brings together creamy cheesecake, maple and graham-inspired notes for a richer autumn-inspired treat.
The remaining three doughnuts are Original Glazed® Doughnuts, giving customers the classic Krispy Kreme favorite alongside the seasonal and football-themed varieties.
Together, the four doughnut varieties create an assortment designed for sharing. The combination of football designs, pumpkin spice, maple cheesecake and Original Glazed provides different flavor and style options within a single dozen, making the collection particularly suited to game-day gatherings and seasonal celebrations.
Bringing Fall Traditions Together
Krispy Kreme’s latest launch reflects the strong connection between food and seasonal traditions. Fall brings a number of recurring occasions for consumers, including apple cider outings, pumpkin-flavored foods, football games, tailgating and gatherings with friends and family.
“With fall is full of rituals people look forward to – apple cider, game day, watch parties and sharing moments with friends,” said Alison Holder, Chief Product and Brand Officer at Krispy Kreme. “With Apple Cider Original Glazed® and our Fall & Football Dozen, we’re giving fans a delicious new way to celebrate the season, whether they’re heading to a tailgate or settling in for kickoff.”
The new products therefore combine two major elements of the season: fall flavor and football entertainment. For Krispy Kreme, the launch also extends its broader seasonal strategy by introducing limited-time flavors and themed assortments that give customers additional reasons to visit its shops throughout the year.
Part of Krispy Kreme’s Autumn Collection
The Apple Cider Original Glazed® Doughnut and Fall & Football Dozen join Krispy Kreme’s Autumn Seasonal Collection, which was introduced in August. The collection features seasonal doughnuts and beverages inspired by the flavors, traditions and comforts associated with fall.
By adding apple cider and football-focused offerings to the collection, Krispy Kreme is expanding its autumn menu around some of the season’s most recognizable occasions. The new products complement existing fall-inspired flavors while creating a fresh reason for customers to return to Krispy Kreme as football season gets underway.
Seasonal menu launches have become an important part of the foodservice and quick-service restaurant industry, allowing brands to introduce limited-time products that generate consumer interest and connect food offerings with holidays, cultural moments and seasonal activities. Krispy Kreme’s fall launch follows that strategy by pairing familiar flavors with a timely football theme.
A Limited-Time Fall Experience
For customers interested in trying the new Apple Cider Original Glazed® Doughnut, the four-day promotional window from September 10 through September 13 provides an especially timely opportunity. Participating shops will offer the dozen for $5 with the purchase of any dozen at regular price, giving fans an incentive to bring home multiple boxes for sharing.
The Fall & Football Dozen also provides a ready-made assortment for gatherings. Its combination of themed and traditional doughnuts can fit naturally into football watch parties, tailgates, weekend events or casual get-togethers.
Customers can visit a Krispy Kreme shop to experience the seasonal offerings while supplies and availability last. The company encourages fans to share their fall and football celebrations on social media using #KrispyKreme and tagging @krispykreme.
With the arrival of the Apple Cider Original Glazed® Doughnut and Fall & Football Dozen, Krispy Kreme is giving customers another reason to celebrate the changing season. From cinnamon-spiced apple cider flavors and pumpkin spice to maple cheesecake and football-inspired designs, the new lineup brings together several familiar tastes and traditions in one seasonal menu.
As fall gets underway and football returns to the spotlight, Krispy Kreme’s latest offerings provide a combination of seasonal flavor, themed presentation and shareable treats aimed at making autumn gatherings a little sweeter.
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