Open Farm Expands Reach Through PetSmart Partnership for Premium Pet Food Products
Open Farm, a leading premium pet food company recognized for its commitment to responsibly sourced ingredients and transparent nutrition standards, has announced a significant new partnership with PetSmart that will dramatically expand the brand’s presence across North America. The collaboration marks a major milestone in Open Farm’s growth strategy, bringing its comprehensive portfolio of pet nutrition products to nearly 1,700 PetSmart locations throughout the United States and Canada, as well as PetSmart’s online marketplace.
The rollout, which begins this month, will make Open Farm’s extensive range of products more accessible than ever to pet owners seeking high-quality nutrition for their dogs and cats. Through the partnership, customers will be able to purchase a variety of Open Farm offerings, including dry kibble, wet food, freshly crafted meals, freeze-dried raw recipes, treats, and nutritional supplements. The addition of PetSmart significantly strengthens Open Farm’s retail network, bringing the brand’s availability to more than 9,500 retail locations across North America.
The launch will be accompanied by a robust in-store merchandising strategy designed to increase visibility and educate consumers about Open Farm’s unique approach to pet nutrition. Dedicated displays and promotional materials will help pet parents discover the brand’s product range while highlighting its emphasis on ingredient quality, animal welfare, sustainability, and supply chain transparency.
According to Open Farm leadership, the partnership represents both a commercial achievement and a validation of the company’s decade-long mission to transform the pet food industry through higher standards and greater accountability.
Isaac Langleben, Co-Founder and Chief Executive Officer of Open Farm, described the agreement as a pivotal moment in the company’s history. He emphasized that the partnership reflects the trust Open Farm has earned from consumers through its unwavering commitment to premium nutrition and ethical sourcing practices.
Langleben noted that for more than ten years, Open Farm has focused on delivering exceptional products while maintaining rigorous standards for ingredient selection and production transparency. He explained that partnering with PetSmart provides an opportunity to introduce the brand to millions of additional pet parents while continuing to uphold the principles that have defined Open Farm since its inception.
Founded in 2014, Open Farm entered the market with a mission to challenge traditional pet food industry norms. The company established what it calls the “Open Farm Promise,” a framework centered on creating nutritious pet food while prioritizing animal welfare, environmental responsibility, and transparency throughout the supply chain.
From the beginning, Open Farm differentiated itself by sourcing ingredients from farms and fisheries that meet strict welfare and sustainability standards. The company also embraced traceability, enabling consumers to learn where ingredients originate and how they are sourced. This focus on openness and accountability has helped establish Open Farm as one of the most recognized names in the premium pet nutrition category.
Over the years, the brand has expanded its product portfolio to address evolving consumer preferences and growing interest in alternative feeding options. Today, Open Farm offers traditional kibble products alongside fresh, freeze-dried, and raw-inspired recipes, catering to pet owners who seek diverse nutritional solutions tailored to their animals’ specific needs.
Jacqueline Prehogan, Co-Founder and Chief Brand Officer of Open Farm, said the company’s growth demonstrates that pet owners increasingly value transparency, quality, and responsible sourcing when selecting food for their companions.
She explained that Open Farm was founded with the goal of elevating industry standards and providing consumers with better choices. As the company continues to expand, Prehogan emphasized that its responsibility to maintain those standards becomes even greater. She highlighted the brand’s commitment to carefully developing recipes with input from veterinary and nutritional experts while ensuring consumers have access to clear information about ingredients and sourcing practices.
Prehogan stressed that maintaining integrity remains a core principle for the company, noting that Open Farm has never compromised on quality and intends to continue adhering to the same rigorous standards as it scales its operations.
For PetSmart, the addition of Open Farm aligns with broader trends shaping the pet care industry. As pet owners increasingly treat their animals as family members, demand for premium nutrition products has grown substantially. Consumers are placing greater emphasis on ingredient quality, ethical sourcing, sustainability, and transparency when making purchasing decisions.
As North America’s leading omni-channel pet retailer, PetSmart serves millions of customers through a combination of physical stores, e-commerce platforms, and integrated pet services. The retailer’s extensive reach and strong customer engagement make it an influential destination for discovering emerging and premium pet brands.
The partnership with Open Farm reflects PetSmart’s strategy of expanding its assortment with products that meet evolving consumer expectations. By adding Open Farm to its shelves, the retailer is providing customers with access to a brand known for setting high standards in ingredient sourcing and nutritional quality.
Erika Tervelt, Vice President of Consumables Merchandising at PetSmart, highlighted the growing importance of transparency and premium ingredients in pet food purchasing decisions. She stated that as pet parents become more discerning about what they feed their pets, PetSmart is committed to offering products that align with those expectations.
Tervelt noted that Open Farm’s reputation for responsibly sourced ingredients, transparency, and nutritional leadership makes it a valuable addition to PetSmart’s product assortment. She added that the retailer is excited to introduce Open Farm’s offerings to a broader audience through both its store network and digital channels.
Industry analysts view the partnership as a strategic move that benefits both organizations. Open Farm gains access to one of the largest pet retail networks in North America, while PetSmart strengthens its premium pet food selection with a brand that resonates strongly with health-conscious and sustainability-minded consumers.
As consumer interest in premium pet nutrition continues to rise, the collaboration positions both companies to capitalize on long-term market growth. For Open Farm, the expanded distribution network represents an opportunity to reach new households and further establish itself as a leading force in responsible pet nutrition. For PetSmart, the partnership reinforces its commitment to offering innovative products that help pet parents make informed choices about their pets’ health and well-being.
With products arriving in stores and online this month, the partnership marks a significant step forward for both companies and signals continued momentum in the premium pet food category across North America.
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