Reese’s, renowned for its iconic blend of chocolate and peanut butter, is unveiling an exciting addition just in time for the Olympic and Paralympic Games Paris 2024: Reese’s Medals. This seasonal novelty, a first for the summer, is now on shelves for a limited time, marking The Hershey Company’s enduring collaboration with Team USA. To mark the debut of Reese’s Medals, Reese’s is launching the engaging Legend vs. Newcomer campaign. Teaming up with celebrated U.S. Olympic and Paralympic gold medalists as well as aspiring talents, Reese’s is stirring up a friendly rivalry to give fans a taste of excitement.
Shannon Wilkinson, Senior Brand Manager at Reese’s, remarked, “Reese’s Peanut Butter Cups are iconic among enthusiasts – much like legendary athletes, there’s always room for a little competition to inspire the best in us.” With the introduction of Reese’s Medals and in partnership with Team USA and an impressive lineup of athletes, Reese’s is infusing the spirit of friendly competition into the lead-up to the Olympic and Paralympic Games Paris 2024.
Dave Mingey, Senior Vice President of Partnerships at USOPP (United States Olympic & Paralympic Properties), expressed his enthusiasm: “It’s been a delight witnessing the evolution of this imaginative campaign. Reese’s Medals has crafted a visual narrative that will become a cultural highlight of the Olympic and Paralympic Games in Paris.”
As part of the Legend vs. Newcomer campaign, fans can engage with @Reeses and the athletes’ Instagram accounts later this month to test their knowledge of each star, guessing who lies behind intriguing facts and anecdotes. The campaign will also be showcased in video ads, on social media, and through in-store displays, building excitement all the way to the Paris Games.
Reese’s Medals are now available for a limited time in snack, standard, and king-size packages nationwide. Joining Hershey’s Kisses Milk Chocolates with patriotic foils and Ice Breakers Limited Edition Golden Pineapple Gum and Mints, Reese’s Medals are part of The Hershey Company’s comprehensive lineup of products celebrating Team USA this summer.
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