Tractor Supply Renews Lainey Wilson as 2024 Brand Ambassador

Tractor Supply Company (NASDAQ: TSCO), the leading retailer for rural lifestyles in the United States, has just announced the extension of its collaboration with renowned singer-songwriter Lainey Wilson, winner of multiple GRAMMY Awards. Wilson will continue her role as a Brand Ambassador throughout 2024, showcasing Tractor Supply’s dedication to serving the vibrant community that embraces the “Life Out Here” ethos. To mark the renewal of this partnership, Wilson stars in a captivating 30-second advertisement featuring her latest hit, “Country’s Cool Again.” The ad, available on Tractor Supply’s social media platforms and select streaming services, offers a glimpse into Wilson’s journey from life on the road to the tranquility of her rural upbringing, celebrating the essence of Life Out Here.

In the advertisement, Wilson shares, “When the road turns to gravel, when the city becomes country, and the noise becomes music, that’s when you know you’re out here.”

Kimberley Gardiner, Tractor Supply’s Chief Marketing Officer, remarks, “Lainey’s music and creative process remind us to slow down and appreciate Life Out Here. Her profound connection to this lifestyle mirrors our own at Tractor Supply, and we eagerly anticipate continuing to share this passion in our ongoing partnership.”

Reflecting on her roots, Wilson, a fifth-generation farmer’s daughter, expresses, “Tractor Supply has been an integral part of my life since childhood. Growing up in a small town of 200 people, to now living my dream of making music worldwide, Life Out Here remains at the core of who I am. When I’m not on tour, I find solace back home on the farm, cherishing life’s simple pleasures.”

Tractor Supply first showcased Wilson’s talent in a TikTok-style TV commercial in 2022, aired during the premiere of Yellowstone Season 5. This advertisement, inspired by Tractor Supply’s commitment to Life Out Here, featured Wilson’s track “Live Off” from her acclaimed album, Bell Bottom Country. Last year, Wilson spearheaded the Tractor Supply Emerging Artists Program, providing guidance and mentorship to aspiring country music talents, nurturing their creativity inspired by Life Out Here.

To celebrate the partnership with Wilson, Tractor Supply’s Neighbor’s Club loyalty program members can participate in a sweepstakes from May 1, 2024, to May 15, 2024. Entrants stand a chance to win an all-expenses-paid trip to Nashville, Tennessee, including tickets to Wilson’s performance at Nissan Stadium on June 8, 2024, during the pinnacle of country music festivities, along with exclusive meet-and-greet opportunities with Wilson. For entry details, visit Tractor Supply’s social media channels on Facebook, Instagram, and TikTok.

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