The Association of Pickleball Players (APP) has announced the extension of its partnership with Vlasic® Pickles, a prominent American pickle brand, maintaining its position as the official pickle partner of the APP. In a significant development, Vlasic Pickles will serve as the title sponsor for the 2024 APP Tour, featuring the APP Vlasic Classic™ tournaments in Cincinnati, Ohio, and Delray Beach, Fla.
Tom Webb, APP Chief Marketing Officer, expressed enthusiasm about the extended partnership, highlighting the shared vision between APP and Vlasic Pickles in fostering the growth of pickleball on a global scale. Webb stated, “Our friends at Vlasic Pickles share more with us than the ‘pickle’ in our names; they share in our vision for continuing to grow the sport of pickleball for years to come, reaching a global audience of diverse players. Vlasic Pickles is a leader in its respective industry as well as pickleball, as demonstrated through its multi-year support of the APP. We are delighted to extend our core partnership with Vlasic Pickles in a long-standing relationship for years to come.”
The groundbreaking partnership between the APP and Vlasic Pickles was initially announced in February 2023, making Vlasic Pickles the first-ever pickle brand to sponsor an official professional pickleball tour. The brand also played a pivotal role as the title sponsor for the inaugural APP Vlasic Classic tournament in Cincinnati in May 2023.
Lucy Brady, President of Grocery & Snacks at Conagra Brands, expressed excitement about expanding the partnership and continuing to support the pickleball community in 2024. Brady said, “We are thrilled to expand our partnership with the Association of Pickleball Players and continue supporting the pickleball community in 2024. We love that our partnership brings together the pickleball community around all things pickles.”
For those interested in participating or attending the APP’s 2024 events, registration, ticket information, and additional details can be found on [website]
