Zevia Appoints Beverage Industry Veteran and Board Member Alexandre Ruberti as Chief Executive Officer
Zevia PBC, the maker of naturally sweetened, zero-sugar beverages, has announced a significant leadership transition as it positions itself for its next phase of growth. The company revealed that its Board of Directors has appointed Alexandre Ruberti, an accomplished beverage industry executive and current board member, as President and Chief Executive Officer, effective immediately.
Ruberti succeeds Amy Taylor, who has stepped down from her roles as President and CEO to become Chief Executive Officer of Angel City Football Club, a leading franchise in the National Women’s Soccer League (NWSL). While leaving day-to-day leadership at Zevia, Taylor will continue to serve on the company’s Board of Directors and work closely with Ruberti through August 7, 2026, ensuring a smooth and effective transition.
The appointment marks a pivotal moment for Zevia as the company seeks to build upon the operational and financial progress achieved in recent years while accelerating growth in the competitive better-for-you beverage market.
Leadership Transition Signals New Growth Phase
Andy Ruben, Chair of Zevia’s Board of Directors, expressed strong confidence in Ruberti’s ability to lead the company forward.
According to Ruben, Ruberti brings a rare combination of deep beverage industry expertise, proven strategic leadership, and operational excellence. His extensive experience in scaling consumer brands and developing high-performing teams made him the Board’s clear choice to guide Zevia into its next chapter.
“Alexandre combines deep industry expertise with a proven ability to build exceptional teams, execute strategy, and scale businesses for long-term success,” Ruben said. “His familiarity with Zevia, coupled with his leadership experience and strategic perspective, make him uniquely qualified to lead the Company into its next chapter.”
The Board believes Ruberti’s understanding of the company’s mission and business model, combined with his broad industry experience, positions him well to capitalize on growing consumer demand for healthier beverage alternatives.
A Veteran Beverage Executive Takes the Helm
Ruberti joined Zevia’s Board of Directors in August 2024, giving him firsthand exposure to the company’s strategic priorities, operational initiatives, and long-term growth objectives.
He brings more than 25 years of leadership experience across consumer packaged goods and beverage sectors throughout North and South America. Over the course of his career, he has built a reputation for driving commercial growth, expanding distribution networks, and enhancing organizational performance.
Most recently, Ruberti served as Chief Executive Officer of Future Farm, a plant-based food and beverage company focused on sustainable nutrition products. His leadership there provided valuable experience in health-conscious consumer categories that align closely with Zevia’s brand positioning.
Prior to Future Farm, Ruberti spent 16 years at Red Bull, where he held several senior executive roles. During his tenure, he served as President of Red Bull Distribution Company and Chief Commercial Officer of Red Bull North America.
In these positions, he played a critical role in expanding distribution capabilities, strengthening retail partnerships, increasing market penetration, and improving commercial execution. His efforts contributed to sustained revenue growth and enhanced profitability across the organization.
Earlier in his career, Ruberti held a variety of sales, marketing, and distribution leadership positions within Coca-Cola bottling operations. These experiences provided him with a comprehensive understanding of beverage manufacturing, brand development, retail execution, and route-to-market strategies.
Beyond his executive leadership roles, Ruberti has served on the boards of both public and private companies, including Celsius Holdings and ZICO Rising. This governance experience gives him additional insight into strategic planning, shareholder value creation, and corporate growth management.
Ruberti Sees Strong Momentum Ahead
In his first remarks as CEO, Ruberti emphasized his enthusiasm for Zevia’s future and his belief that the company is entering a transformative period.
He noted that the organization has already established a solid operational foundation and that the focus now is on accelerating execution and unlocking the full potential of the Zevia brand.
“Zevia has reached a clear inflection point and established a strong foundation for accelerated growth and profitability,” Ruberti said. “The focus now shifts from rebuilding to accelerating execution and capturing the full potential of the brand.”
Having served on the Board over the past two years, Ruberti indicated that he has developed a deep understanding of the company’s strengths, challenges, and opportunities. He also expressed confidence in Zevia’s leadership team and strategic roadmap.
According to Ruberti, the company’s commitment to providing naturally sweetened, zero-sugar beverages positions it well to benefit from evolving consumer preferences as shoppers increasingly seek healthier alternatives to traditional soft drinks.
He pledged to work closely with employees, partners, customers, and shareholders to continue driving sustainable growth and long-term value creation.
Amy Taylor Reflects on Transformation Journey
Outgoing CEO Amy Taylor praised the progress achieved during her leadership tenure and voiced strong support for Ruberti’s appointment.
Taylor highlighted the significant transformation Zevia has undergone in recent years, including efforts to strengthen the business, improve execution, and position the company for future growth.
She described Ruberti as a trusted leader and experienced operator with a strong track record of delivering results.
“I’m incredibly proud of the team we’ve built and the transformation that we have achieved,” Taylor said. “I have known Alexandre for nearly 15 years and believe he is the ideal choice to lead Zevia into its next phase of growth.”
Taylor added that she looks forward to continuing her involvement as a member of the Board and supporting both Ruberti and the broader leadership team throughout the transition period.
Her continued presence on the Board is expected to provide continuity as the company advances its strategic initiatives under new executive leadership.
Improved Second-Quarter Outlook
Alongside the leadership announcement, Zevia also provided an encouraging update regarding its financial performance.
The company stated that it now expects second-quarter 2026 net sales to reach the high end of its previously announced guidance range. Additionally, Zevia indicated that Adjusted EBITDA is anticipated to meet or exceed earlier expectations.
The revised outlook reflects continued momentum across the business and suggests that the company’s operational improvements and commercial initiatives are generating positive results.
The stronger-than-expected performance comes as Zevia continues to expand distribution, strengthen retail partnerships, and build consumer awareness of its portfolio of zero-sugar beverages.
Management believes these efforts, combined with increasing demand for healthier beverage options, position the company favorably for continued growth.
Zevia plans to release its full second-quarter 2026 financial results on August 5, 2026, providing investors with additional insight into the company’s operating performance and future outlook.
Positioning for the Future
As Zevia enters a new leadership era, the company appears focused on leveraging its established brand, health-focused product portfolio, and improving financial performance to accelerate growth.
With Alexandre Ruberti’s extensive beverage industry experience, deep understanding of distribution and commercial execution, and familiarity with Zevia’s strategic objectives, the company believes it has the leadership needed to navigate a rapidly evolving beverage landscape.
The transition also reflects continuity rather than disruption, as Ruberti already possesses intimate knowledge of the business through his service on the Board. Combined with Amy Taylor’s ongoing role as a director during the transition, Zevia is aiming to maintain momentum while pursuing its next stage of expansion and profitability.
As consumer demand for zero-sugar and better-for-you beverages continues to rise, Zevia is positioning itself to capitalize on those trends under its new chief executive’s leadership.
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