Peak Beverage, a leading name in full-service beverage catering and hospitality, has announced that its Chief Financial Officer, John “Jack” Holbrook, has been selected as a nominee for the Denver Business Journal’s prestigious 2025 CFO Awards. This annual recognition celebrates excellence in financial leadership across Colorado, honoring executives whose expertise and vision strengthen both their organizations and the communities they serve.
The winners will be formally announced at a private reception scheduled for September 18, 2025, from 5:30–7:30 p.m. at Kevin Taylor’s at the Denver Center for the Performing Arts, located at 1345 Champa Street in downtown Denver. The event will gather top business leaders, financial executives, and industry innovators for an evening of celebration and networking. Following the ceremony, in-depth profiles of the award recipients and nominees will be published on September 19 in the Denver Business Journal, offering readers a closer look at the people shaping financial excellence in the region.
Holbrook’s Leadership at Peak Beverage
Jack Holbrook joined Peak Beverage with the responsibility of building a strong financial foundation to support the company’s ambitious growth. His work has not only stabilized the business but also positioned Peak Beverage as one of the most trusted and scalable event partners in the beverage catering sector.
“Jack has helped us pair craft-quality hospitality with disciplined, data-driven operations,” said Andy Klosterman, Founder and CEO of Peak Beverage. “His leadership strengthens how we serve venues and events across Colorado and Texas—with consistency behind every bar and transparency in every decision.”
Klosterman emphasized that the CFO’s role extends far beyond spreadsheets and budgets. Under Holbrook’s leadership, Peak Beverage has been able to integrate hospitality creativity with financial discipline—ensuring that every pour, every cocktail, and every large-scale event is backed by systems that make sense both operationally and financially.
A CFO’s Perspective
For Holbrook, the nomination is both humbling and reflective of a collective effort across the company.
“It’s truly an honor to be recognized alongside so many accomplished finance leaders,” Holbrook said. “This reflects a team effort—our bartenders, venues, operators, and partners who deliver an elevated guest experience while keeping the numbers rock solid.”
By highlighting his colleagues in his remarks, Holbrook underscored what many in the industry already recognize: financial leadership is most effective when it supports people. At Peak Beverage, that means empowering bartenders, ensuring venues can rely on cost transparency, and giving event organizers the confidence that every detail will be executed smoothly.
Building Trust Through Financial Stewardship
Peak Beverage has built its reputation on more than just great cocktails and polished hospitality. Clients increasingly turn to the company for its ability to deliver scalable beverage services with financial rigor behind every event. Whether it’s a wedding, a corporate gala, or a large festival, Peak Beverage offers more than bartenders and inventory—it offers a dependable business partnership.
Under Holbrook’s stewardship, Peak has implemented systems that drive efficiency, maintain cost transparency, and support sustainable growth. These structures enable the company to expand into new markets while maintaining the same level of excellence that first distinguished it in Colorado. From budgeting and forecasting to vendor management and compliance, Holbrook’s oversight ensures that every dollar invested by clients is accounted for and optimized.
For venues and event organizers, this financial discipline translates into peace of mind. They know that when they bring Peak Beverage into their space, they’re not just hiring a bar service. They’re securing a partner with the proven ability to balance creativity, consistency, and accountability at scale.
Recognition Beyond Numbers
The Denver Business Journal’s CFO Awards are not just about honoring financial proficiency. The program highlights CFOs who bring vision, adaptability, and ethical leadership to their roles. Nominees are evaluated on their ability to navigate complex financial landscapes, foster organizational growth, and create value for stakeholders.
Holbrook’s nomination reflects his ability to align financial strategy with Peak Beverage’s mission: to deliver exceptional, hospitality-driven experiences that leave a lasting impression on guests while ensuring the business remains profitable and sustainable.
In industries like hospitality and event services—where margins can be tight and customer expectations high—this blend of creativity and financial rigor is essential. Holbrook has proven that CFOs can be just as integral to guest satisfaction as they are to balance sheets.
