Certified Baking Mixes Simple Mills Debuts Its First Regenerative Organic Flavors
Simple Mills, a brand focused on transforming the way food is produced to better support both human health and environmental sustainability, has introduced a new line of Regenerative Organic Certified® oat flour baking mixes. With the launch of its Original Pancake & Waffle Mix and Cinnamon Swirl Muffin & Cake Mix, the company is taking a meaningful step toward reshaping the baking aisle. Timed to coincide with Earth Day, these new products aim to connect everyday kitchen traditions with broader efforts to promote soil health, sustainable agriculture, and thriving farming communities.
The introduction of these baking mixes reflects Simple Mills’ continued evolution as a leader in the natural foods category. Known for its commitment to clean-label, better-for-you products, the company is now expanding into oat-based offerings for the first time. This shift is significant not only because it introduces a widely familiar ingredient but also because oats are naturally nut-free, making these products accessible to a broader range of consumers, including those with nut allergies. In addition, oats are recognized as a good source of dietary fiber, contributing to improved digestion and overall wellness.
Central to this product launch is the use of Regenerative Organic Certified® ingredients. This certification, which builds upon the standards of USDA Organic, represents a holistic approach to agriculture. It emphasizes farming practices that actively improve soil health by increasing organic matter, enhancing biodiversity, and supporting ecosystems. Beyond environmental benefits, the certification also incorporates standards for animal welfare and ensures fair and equitable conditions for farmers and workers. By choosing ingredients that meet these rigorous criteria, Simple Mills is reinforcing its mission to create food that benefits both people and the planet.
The move into oat-based baking mixes also signals a broader strategic shift for the brand. While Simple Mills initially built its reputation on grain-free products, this expansion demonstrates a commitment to supporting a more diverse and resilient agricultural system. By incorporating oats, the company is helping to diversify crop demand, which can contribute to healthier farming systems and reduce reliance on a limited number of commodity crops. This approach aligns with growing industry recognition that crop diversity is essential for long-term sustainability.
Both of the new baking mixes feature a streamlined ingredient list, consisting of just six carefully selected components. Among these are organic oat flour and organic coconut sugar, which provide both nutritional value and natural sweetness. The simplicity of the ingredient list reflects the brand’s philosophy that food should be made with recognizable, nutrient-dense ingredients rather than highly processed additives. By working directly with farmers, Simple Mills has gained deeper insight into how its ingredients are grown and sourced, allowing the company to maintain transparency and integrity throughout its supply chain.
According to Christina Skonberg, senior director of sustainability and mission at Simple Mills, the launch represents a pivotal milestone for the company. She emphasized that caring for personal health is closely tied to caring for the land and the communities responsible for producing food. By introducing these Regenerative Organic Certified® oat flour mixes, the brand is aiming to transform everyday baking into an opportunity to support agricultural practices that rebuild soil health and strengthen rural economies. This perspective underscores the company’s broader goal of empowering consumers to make choices that contribute to a more sustainable food system.
The launch also addresses a growing concern about the prevalence of ultra-processed foods in modern diets. Sweet baked goods, in particular, are among the leading sources of ultra-processed calories for both adults and children. Simple Mills seeks to offer an alternative by creating products that deliver the comfort and familiarity of traditional baked treats without relying on artificial additives or excessive processing. By combining regenerative agriculture with clean-label ingredients, the company is providing consumers with options that align with both health and environmental values.
The Cinnamon Swirl Muffin & Cake Mix is designed to offer a wholesome yet indulgent experience. It features a rich cinnamon swirl at its center and is topped with a crunchy cinnamon sugar layer, creating a balance of flavor and texture. The mix is versatile and easy to prepare, requiring just one bowl to create either muffins or a snackable cake. Its simplicity makes it accessible to home bakers of all skill levels, while its ingredient quality ensures a more nutritious outcome.
Meanwhile, the Oat Flour Original Pancake & Waffle Mix is tailored for convenience and everyday use. It produces pancakes and waffles with a light, fluffy texture, making it a practical option for busy mornings. The mix is designed to appeal to families seeking a healthier breakfast alternative that does not compromise on taste or ease of preparation. By offering a product that combines nutrition, convenience, and flavor, Simple Mills is addressing the needs of modern consumers who are looking for better options without added complexity.
In addition to their Regenerative Organic Certified® status, both baking mixes are gluten-free, Non-GMO Project Verified, and Non-UPF Verified. These certifications further reinforce the brand’s commitment to transparency and quality, providing consumers with confidence in the products they are purchasing. As demand for clean-label and sustainably produced foods continues to grow, these attributes are likely to resonate strongly with health-conscious shoppers.
The new baking mixes are priced at a suggested retail price of $8.69 and are now available at major retailers, including Whole Foods, as well as through online platforms such as Amazon and Thrive Market. Their availability across both physical and digital channels ensures that a wide audience can access these products.
Overall, the launch of Regenerative Organic Certified® oat flour baking mixes marks an important step forward for Simple Mills. By integrating sustainable agriculture practices with everyday food products, the company is demonstrating that small changes in the pantry can contribute to larger systemic impacts. Through this initiative, Simple Mills is not only expanding its product portfolio but also reinforcing its role as a leader in the movement toward a more sustainable, transparent, and health-focused food system.
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