Bubbies Unveils New Pumpkin Pie Mochi Ice Cream for Fall
Bubbies Ice Cream is giving the arrival of fall a refreshing twist with the launch of its new limited-edition Pumpkin Pie Drizzled Mochi Ice Cream. The latest addition to the brand’s Drizzled Mochi Ice Cream collection combines the familiar flavors of a classic pumpkin pie with the cool, creamy experience of bite-sized mochi ice cream.
Known for bringing playful flavors and premium ingredients to the frozen dessert category, Bubbies is introducing the seasonal offering as a way for consumers to enjoy one of autumn’s most recognizable desserts in an entirely different format. Instead of reaching for a traditional slice of pumpkin pie, shoppers can enjoy the combination of pumpkin, warm spices, mochi and whipped cream-inspired sweetness in a convenient frozen treat.
The new flavor arrives at an ideal point in the seasonal calendar, when consumers are beginning to crave the familiar tastes associated with fall while temperatures can still remain warm. Bubbies is positioning the product as a bridge between late-summer refreshment and the cozy flavors of the autumn season.
A Classic Pumpkin Pie Flavor in a Mochi Format
At the heart of the new product is rich pumpkin pie ice cream delicately seasoned with traditional fall spices. Cinnamon, nutmeg and cloves provide the familiar aromatic character consumers associate with homemade pumpkin pie, while the creamy ice cream delivers a cool contrast to those warming flavors.
The pumpkin pie ice cream is wrapped in Bubbies’ signature soft and pillowy mochi dough, creating the chewy outer texture that distinguishes mochi ice cream from conventional frozen desserts. The experience is completed with a sweet whipped cream-flavored drizzle, bringing together the two elements that traditionally appear side by side on a slice of pumpkin pie.
The combination is designed to replicate the familiar pumpkin pie-and-whipped-cream pairing while presenting it in a smaller, frozen format. The result gives consumers a seasonal dessert that can be enjoyed directly from the freezer without the preparation, serving and portion size associated with a traditional pie.
Bubbies has also extended the pumpkin pie concept to the product packaging. The limited-edition box features a visually appealing Pumpkin Pie design intended to reinforce the seasonal positioning and bring a distinctly autumnal feel to the frozen aisle.
Building on Bubbies’ Drizzled Mochi Innovation
Pumpkin Pie Drizzled Mochi Ice Cream represents the latest development in Bubbies’ Drizzled Mochi Ice Cream lineup, which was introduced late last year. The range reflects the brand’s strategy of combining its established mochi ice cream format with additional toppings and flavor elements designed to create a more indulgent experience.
The new pumpkin pie variety expands that approach into the highly recognizable fall flavor category. Pumpkin has become a major seasonal flavor across food and beverage, appearing in everything from coffee and baked goods to snacks and frozen desserts. Bubbies is taking that familiar trend in a different direction by pairing pumpkin pie flavors with ice cream and mochi.
The product also reflects a broader shift toward consumers seeking smaller portions of indulgent foods. At 100 calories per piece, Bubbies Pumpkin Pie Drizzled Mochi Ice Cream offers a bite-sized way to enjoy a seasonal dessert without committing to a full slice of pie.
For consumers who enjoy traditional autumn flavors but are also interested in portion-conscious snacking, the format offers a convenient alternative. Each piece can be enjoyed individually, making it easier to control portions while still delivering the richness and flavor expected from a seasonal dessert.
Premium Ingredients Remain Central to the Product
Bubbies says the new Pumpkin Pie Drizzled Mochi Ice Cream follows the same ingredient standards associated with its broader portfolio. The product is non-GMO and made with high-quality ingredients. It is also made with Certified Kosher Dairy, contains no rBST, and is made without artificial ingredients.
Those attributes support Bubbies’ positioning within the premium frozen dessert market, where consumers increasingly look beyond flavor and convenience when choosing products. Ingredient transparency, recognizable qualities and certifications can play an important role in purchasing decisions, particularly among shoppers looking for indulgent foods that align with their expectations around product quality.
The mochi format also gives the product a distinctive sensory experience. The soft, chewy exterior contrasts with the creamy frozen center, while the whipped cream-flavored drizzle adds another layer of sweetness. Together, these components create a dessert designed to deliver multiple textures and flavors in a single bite.
A Fresh Approach to Pumpkin Season
Theresa Sarna, Director of Marketing at Bubbies Ice Cream, said the company wanted to take a different approach to pumpkin season this year.
“We wanted to create something completely different this year for pumpkin season to give fall lovers a new way to celebrate, especially while the weather is still warm out,” Sarna said.
According to Sarna, traditional pumpkin pie already has strong nostalgic appeal, making it a natural inspiration for the seasonal launch. Bubbies’ goal was to capture those familiar flavors while transforming the dessert into a cooling, bite-sized treat.
The whipped cream-flavored drizzle plays an important role in that concept. Rather than requiring consumers to add whipped cream separately, Bubbies incorporates the flavor directly into the product, recreating the classic pairing in a ready-to-eat frozen dessert.
Sarna added that the brand believes the combination provides a fresh and elevated interpretation of fall snacking, particularly for consumers looking for something different from traditional baked desserts.
Limited-Time Availability at Retailers
Bubbies Pumpkin Pie Drizzled Mochi Ice Cream will be available for a limited time at select retailers across the United States. Retail availability includes Harmons, Quality Food Centers, New Seasons, Associated Food Stores, Albertsons and Safeway, giving consumers multiple opportunities to look for the seasonal product in participating locations.
The product is also available through Bubbies’ online channels, while shoppers can use the brand’s store locator to identify retailers carrying Bubbies products in their area. Availability may vary by retailer and location.
The new Pumpkin Pie Drizzled Mochi Ice Cream comes in a six-piece box, with a suggested retail price ranging from $6.99 to $7.99. The limited-edition positioning means consumers interested in trying the seasonal flavor may want to look for it while supplies last.
A Seasonal Dessert Designed for Modern Snacking
With Pumpkin Pie Drizzled Mochi Ice Cream, Bubbies is combining several consumer-friendly characteristics in one product: a familiar seasonal flavor, a premium ice cream base, a distinctive mochi texture, portion-controlled pieces and an eye-catching limited-edition presentation.
The launch also demonstrates how established dessert flavors can be reimagined for changing snacking habits. Pumpkin pie remains closely associated with fall celebrations, but consumers are increasingly enjoying seasonal flavors in formats that fit more easily into everyday routines. A frozen mochi piece can be enjoyed as an afternoon snack, an after-dinner dessert or a small indulgence without the need to prepare or serve an entire pie.
By adding a whipped cream-flavored drizzle to pumpkin pie ice cream and wrapping the combination in soft mochi, Bubbies is putting a recognizable autumn dessert into a format that feels playful and contemporary.
For the brand, the limited-edition launch strengthens its Drizzled Mochi Ice Cream portfolio while giving consumers another reason to explore the category. For pumpkin lovers, it offers a new way to enjoy the signature flavors of fall—even when the weather outside still feels more like summer.
As the autumn season approaches, Bubbies Pumpkin Pie Drizzled Mochi Ice Cream brings together pumpkin, cinnamon, nutmeg, cloves and whipped cream-inspired sweetness in a chilled, bite-sized format. With its limited-time availability and seasonal packaging, the product is positioned to make the transition into fall a little sweeter—and considerably cooler.
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