Dog Food Breakthrough K9 Natural Launches Baked & Coated Dog Food in Canada
Natural Pet Food Group, the company behind the premium pet food brands K9 Natural and Feline Natural, has announced the Canadian launch of K9 Natural Baked & Coated dog food. The new product range brings the brand’s high-meat, high-protein nutritional philosophy to a convenient dry dog food format, giving Canadian pet owners another option for supporting their dogs’ daily nutritional needs.
The Baked & Coated range will be available exclusively through the Pet Valu family of stores until May 2027. Participating retail banners include Pet Valu®, Bosley’s by Pet Valu®, Paulmac’s Pets®, Tisol® and Total Pet®. The launch builds on the existing relationship between Natural Pet Food Group and Pet Valu, which began in fall 2025.
With this introduction, K9 Natural is expanding its presence in the Canadian pet food market by making its high-meat nutrition approach available in a dry food format. The new range is designed to combine everyday feeding convenience with premium animal ingredients and a focus on digestibility, balanced nutrition and overall canine wellness.
Three Recipes Designed for Different Tastes
K9 Natural Baked & Coated dog food is available in three recipes, each featuring a combination of animal proteins selected to provide variety for dogs and their owners.
The Grass-Fed Red recipe features New Zealand beef and lamb, offering a red-meat-based option for pet owners seeking animal-protein-rich food. The Cage-Free Poultry recipe combines chicken and turkey, providing a poultry-based alternative. The third option, Wild Ocean Fish, features sustainably caught salmon, herring, cod and whitefish.
By offering beef and lamb, poultry, and ocean fish recipes, the range gives pet owners several choices when selecting a daily diet for their dogs. Each recipe follows K9 Natural’s emphasis on animal ingredients and protein-rich nutrition while providing the practicality associated with dry dog food.
The introduction also broadens the brand’s existing product selection at Pet Valu. Customers who already purchase K9 Natural’s freeze-dried and wet food products will now have access to a dry food alternative within the same brand portfolio.
High-Protein Nutrition and Digestibility
One of the defining characteristics of the Baked & Coated range is its protein content. Each recipe contains 40% protein, which the company describes as one of the highest protein levels available in the dry dog food category.
Protein plays an important role in canine nutrition, supporting muscle maintenance and a range of normal bodily functions. By emphasizing a high-protein formulation, K9 Natural aims to provide pet owners with a dry food option that reflects the brand’s established focus on meat-rich nutrition.
Digestibility is another central feature of the new products. According to Natural Pet Food Group, the recipes offer 90% digestibility, helping dogs obtain usable nutrition from their meals. The company highlights this characteristic as an important part of delivering nutritional value in a convenient daily feeding format.
The range also includes eight premium animal ingredients as its first eight ingredients, according to the company. These ingredients provide natural sources of omega-3 fatty acids and glucosamine, nutrients associated with supporting skin and coat condition, joint health and cognitive function.
Together, the protein content, animal ingredient profile and stated digestibility are intended to help distinguish Baked & Coated from conventional dry dog food options.
Supporting Six Areas of Whole-Body Health
Beyond protein and animal ingredients, K9 Natural positions the Baked & Coated range around six key areas of canine wellness: digestive health, immune function, joint health, skin and coat condition, heart health and cognitive function.
The company states that its formulations are designed to support these functions through their nutritional composition. The approach reflects a broader emphasis on providing dogs with nutrition that contributes to their overall well-being rather than focusing on a single dietary characteristic.
Gut health and the microbiome are also important elements of the formulation. Each recipe includes fiber-rich fruits and vegetables, including kiwifruit, shiitake mushroom and ginger root. These ingredients are intended to help support digestive health and maintain a healthy gut environment.
Digestive health is an important consideration for pet owners when choosing a daily diet, as it can influence how effectively dogs process food and obtain nutrients. By incorporating plant-based ingredients alongside animal proteins, K9 Natural aims to provide a formulation that combines different nutritional components in a single product.
The recipes are also grain-free and are formulated without what the company describes as unnecessary fillers. According to Natural Pet Food Group, the products contain no meat meals, artificial preservatives, artificial colors or artificial flavors.
This formulation approach aligns with the brand’s focus on premium animal ingredients and a simplified ingredient profile. It also gives pet owners seeking grain-free dry food another option to consider when comparing products for their dogs.
Natural Pet Food Group Expands Its Canadian Offering
The launch represents another step in Natural Pet Food Group’s efforts to make its premium pet nutrition products available to more consumers. By introducing a dry food line through an established retail partner, the company can reach pet owners who prefer the convenience of dry food while maintaining its focus on high-meat formulations.
“Our mission is to make premium, science-backed pet nutrition more accessible to animal lovers,” said Michael Harrison, Western Canada Sales Executive at Natural Pet Food Group. “Bringing Baked & Coated to Pet Valu allows us to introduce the range to Canadian pet parents through a trusted retailer and give dog owners a new way to bring K9 Natural’s nutrition to the bowl.”
The new range complements K9 Natural’s existing freeze-dried and wet food products already available through Pet Valu. While those formats serve different feeding preferences, Baked & Coated extends the brand into the dry food aisle, offering another way for customers to incorporate K9 Natural products into their dogs’ feeding routines.
The launch also builds on the retail relationship established in fall 2025. Continued collaboration with Pet Valu provides Natural Pet Food Group with access to a specialty pet retail network that serves consumers looking for food, supplies and other products for their companion animals.
Pet Valu Adds Another Premium Dog Food Option
Pet Valu welcomed the new range as part of its commitment to offering products that support the health and well-being of pets. As a specialty retailer of pet food and supplies in Canada, the company serves pet owners seeking a variety of products to meet their animals’ needs.
“We are committed to providing quality products to help pets live a happy and healthy life, so it was a natural fit for us to welcome K9 Natural’s Baked & Coated dog food to our shelves,” said Tamara Sakota, Chief Merchandising Officer at Pet Valu. “We are proud to continue growing our relationship with K9 Natural and offer devoted pet lovers in Canada another high-quality option that supports the health and wellness of their four-legged friends.”
The addition of Baked & Coated expands the range of choices available to customers across Pet Valu and its affiliated retail banners. The exclusive availability arrangement runs through May 2027, giving Canadian shoppers access to the new products through the retailer’s network during that period.
Bringing K9 Natural’s Nutrition Philosophy to Dry Food
With three recipes, 40% protein, a stated 90% digestibility level and a formulation built around premium animal ingredients, K9 Natural Baked & Coated introduces a new format within the brand’s Canadian product lineup.
The range combines animal proteins from beef and lamb, chicken and turkey, or sustainably caught fish with selected fruits and vegetables intended to support digestive health. Its grain-free formulation and exclusion of artificial preservatives, colors and flavors further reflect the company’s stated product development approach.
For Natural Pet Food Group, the Canadian launch expands the availability of K9 Natural’s nutrition philosophy through an established specialty retailer. For Pet Valu, the addition strengthens its selection of premium dog food products and offers customers another format from a brand already represented in its stores.
As the Canadian pet food market continues to serve owners with varied feeding preferences, the Baked & Coated range gives consumers another option to evaluate based on ingredients, protein content, nutritional needs and convenience. Its launch marks the latest development in the relationship between K9 Natural and Pet Valu, bringing the brand’s high-meat dry food offering to Canadian pet owners through May 2027.
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