Dunkin’’’ has unveiled a colorful new summer campaign by partnering with celebrity entrepreneur and media personality Kylie Jenner to introduce The King Kylie™ Collection, a limited-time beverage lineup inspired by the influencer’s iconic “King Kylie™” era. The collaboration brings together bold pink aesthetics, refreshing seasonal flavors, and nostalgic drink concepts designed to appeal to consumers looking for vibrant and Instagram-worthy beverages throughout the summer.
The new collection features three signature drinks that blend fruity, creamy, and indulgent flavors while embracing the playful energy associated with Kylie Jenner’s recognizable pink-themed style. The launch also marks another high-profile celebrity collaboration for Dunkin’, reinforcing the brand’s strategy of combining pop culture with innovative menu offerings to engage younger consumers and drive seasonal excitement.
Three Signature Drinks Lead the Collection
At the center of the promotion are three limited-time beverages, each offering a unique flavor profile while maintaining the collection’s signature pink appearance.
The Candy Pink Lemonade Refresher combines bright Pink Pineapple flavors with classic lemonade and is layered with vibrant dragonfruit pieces. The drink delivers a sweet yet refreshing citrus taste designed for hot summer days while adding a colorful visual appeal.
For coffee enthusiasts, Dunkin’ introduces the Vanilla Pink Cloud Latte, which pairs freshly brewed espresso with whole milk and French vanilla flavoring before being topped with a fluffy layer of pink Strawberry Cold Foam. The beverage balances rich espresso notes with creamy sweetness and a colorful finish.
Completing the collection is the Pink Lemon Drop Suncloud Lemonade, a creamy lemonade beverage topped with the same signature pink Strawberry Cold Foam. The drink combines tart citrus flavors with a smooth, indulgent texture, offering customers a refreshing caffeine-free option.
Together, these three beverages showcase Dunkin’s emphasis on visually appealing drinks that combine vibrant colors with bold seasonal flavors.
Celebrity Campaign Brings “King Kylie™” to Life
To introduce the collection, Dunkin’ collaborated with award-winning director Dave Meyers on a new advertising campaign starring Kylie Jenner.
The commercial opens in a corporate boardroom where Jenner, appearing as her “King Kylie™” persona, takes charge of a meeting focused on one mission—bringing more pink to summer. As executives become distracted by complicated business terminology, Jenner redirects attention toward what truly matters: the drinks themselves.
The campaign reflects the playful personality associated with the King Kylie™ brand while highlighting Dunkin’s colorful new beverages in a humorous and engaging way.
Speaking about the collaboration, Kylie Jenner explained that the partnership felt like a natural extension of her personal aesthetic.
According to Jenner, pink has long been central to the King Kylie™ identity, making the collaboration an authentic fit. She described each beverage as representing a different personality, ranging from sweet and nostalgic to bold and playful, and expressed excitement for customers to experience the collection.
Dunkin’ Continues Focus on Eye-Catching Beverage Innovation
Dunkin’ executives believe today’s customers increasingly seek beverages that are not only flavorful but also visually appealing for sharing across social media platforms.
The company said the King Kylie™ Collection delivers both vibrant presentation and refreshing taste while helping establish the tone for its broader summer beverage lineup.
The launch also demonstrates Dunkin’s willingness to experiment with colorful ingredients, seasonal toppings, and creative flavor combinations to keep its menu fresh throughout the year.
Expanded Summer Beverage Menu
Beyond the celebrity collaboration, Dunkin’ is significantly expanding its seasonal beverage offerings with a variety of new lemonades, limeades, sparkling drinks, coffee creations, and indulgent specialty beverages.
Among the new additions is the Suncloud Lemonade, which pairs classic lemonade with creamy pink Strawberry Cold Foam to create a smooth, refreshing drink without caffeine.
Customers looking for fruit-forward flavors can enjoy the Strawberry Suncloud Lemonade, blending strawberry flavor, lemonade, oatmilk, and Strawberry Cold Foam for a creamy citrus beverage.
Another nostalgic option is the Freeze Pop Suncloud Lemonade, inspired by classic frozen treats. The drink combines Freeze Pop flavors with lemonade and oatmilk before being topped with sweet cold foam and dragonfruit pieces.
Tropical flavors arrive through the Coconut Suncloud Limeade, which mixes coconut flavoring with limeade and oatmilk before finishing with sweet cold foam for a creamy island-inspired refreshment.
For consumers preferring lighter beverages, Dunkin’ is introducing a Sparkling Lemonade, combining lemonade with sparkling water for added effervescence.
A second sparkling option, the Strawberry Sparkling Limeade, blends strawberry flavor and limeade with sparkling water to create a crisp, fruity summer beverage.
Coffee lovers also receive a seasonal treat through the Chocolate Covered Strawberry Iced Coffee, which combines mocha and strawberry flavors with iced coffee and cream before being topped with pink Strawberry Cold Foam.
Meanwhile, those seeking a lighter sparkling beverage can choose the Watermelon Lime Dunkin’ Zero, featuring watermelon lime syrup mixed with sparkling water to deliver a refreshing fruit-forward drink.
Dessert-Inspired Coffee Innovations
Dunkin’ is also expanding its premium beverage lineup with several indulgent drinks inspired by nostalgic dessert flavors, particularly peanut butter and Fluffernutter combinations.
The Fluffernutter Cloud Latte blends peanut butter flavor with espresso and whole milk before being finished with Marshmallow Cold Foam, creating a rich coffee experience reminiscent of the classic sandwich.
The PB&J Cloud Latte introduces a playful twist by pairing peanut butter-flavored espresso with pink Strawberry Cold Foam, delivering sweet berry notes alongside creamy peanut butter flavor.
Frozen beverage fans can order the Fluffernutter Coffee Chiller, featuring frozen coffee infused with peanut butter flavor and Marshmallow Cold Foam before being topped with whipped cream, caramel drizzle, and an additional layer of marshmallow foam.
Health-conscious customers receive a protein-focused option with the Peanut Butter Protein Latte, which combines espresso, peanut butter flavor, and protein milk while providing 17 grams of protein in a medium-sized beverage.
Completing the specialty lineup is the Peanut Butter Shakin’ Espresso, featuring hand-shaken double-shot espresso, peanut butter flavor, and oatmilk.
New Bakery Offerings Complement the Drinks
To accompany its expanded beverage menu, Dunkin’ has also introduced new bakery products inspired by classic desserts.
The Ice Cream Cake Flavored Donut features a yeast-shell donut filled with chocolate buttercreme before being topped with vanilla buttercreme and coated in crunchy chocolate cookie pieces. Each donut is presented in an individual specialty box designed to enhance the premium experience.
Meanwhile, the new Chocolate Crunch MUNCHKINS® offer bite-sized glazed chocolate cake donut holes coated in crunchy chocolate cookie topping for an extra layer of texture and sweetness.
These additions join returning seasonal menu favorites, including the popular $6 Meal Deal, the Golden BBQ Hash Brown Wake-Up Wrap®, and Loaded Hash Browns, providing customers with both meal and snack options throughout the summer.
Rewards Members Receive Exclusive Promotions
Dunkin’ is further encouraging customer engagement through a series of limited-time offers available exclusively to members of the Dunkin’ Rewards® program.
Throughout the promotional period, members can earn bonus rewards points by placing mobile orders, purchasing Refreshers, lemonades, donuts, MUNCHKINS®, beverages, and drive-thru orders on designated promotional dates.
Additional bonus opportunities are available for Boosted Status members, allowing frequent customers to accumulate extra rewards points on qualifying afternoon beverage purchases during select weeks.
These promotions are designed to encourage greater use of the Dunkin’ mobile app while rewarding loyal customers with additional value during the summer campaign.
Strengthening Dunkin’s Seasonal Marketing Strategy
The launch of The King Kylie™ Collection demonstrates how Dunkin’ continues to blend celebrity partnerships, colorful product innovation, and digital engagement to create memorable seasonal campaigns. By combining limited-time beverages with visually striking presentation, expanded summer menu offerings, dessert-inspired coffee creations, new bakery items, and exclusive rewards promotions, the company is positioning itself to capture consumer attention during one of the busiest beverage seasons of the year.
With refreshing pink drinks, nostalgic flavors, and a marketing campaign centered around one of pop culture’s most recognizable personalities, Dunkin’ aims to make this summer one of its most vibrant seasonal launches to date while giving customers plenty of new reasons to visit stores throughout the season.
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