Farm to Pet Launches Crowdfunding Campaign to Drive Next Phase of Growth for Profitable Pet Brand
On the heels of its fifth anniversary, Farm to Pet is stepping into a new phase of growth with the launch of its first Regulation Crowdfunding (Reg CF) campaign on StartEngine. The milestone marks a significant shift for the Chicago-based pet treat brand, which has been entirely bootstrapped since its founding in 2021 and has rapidly scaled from a small basement operation into a multimillion-dollar consumer business.
Since its inception, Farm to Pet has charted an unusually fast growth trajectory in the competitive pet food and treats category. In its first year, the company generated roughly $80,000 in sales. By 2025, annual revenue had surged past $5 million, reflecting a compound annual growth rate exceeding 186%. That performance places the brand among a growing cohort of digitally native pet companies that have leveraged e-commerce, direct-to-consumer marketing, and subscription-style loyalty to build strong customer bases without relying on early-stage venture capital.
A key inflection point came in 2026, when the company achieved profitability after years of reinvesting revenue into product development, operations, and customer acquisition. Now, with a more stable financial foundation, Farm to Pet is looking to raise external capital for the first time in its history. The funds from its crowdfunding campaign are expected to support expanded production capacity, broader retail and distribution reach, and further operational scaling to meet rising demand.
Founder Jackson Jones started the business with a simple idea: create single-ingredient pet treats that prioritize transparency, quality, and nutritional integrity. Working from his basement in 2021, Jones began producing dehydrated chicken-based treats using a minimalist formulation approach—no additives, fillers, or artificial preservatives. That product philosophy quickly resonated with pet owners increasingly concerned about ingredient sourcing and food safety in the pet food industry.
From those early experiments, Farm to Pet gradually evolved into a structured manufacturing and fulfillment operation. Today, the company operates out of a 13,000-square-foot facility in Chicago, shipping more than 100,000 orders annually. The scale-up reflects not only rising consumer demand but also a deliberate focus on building in-house production capabilities that maintain control over quality and consistency.
Jones attributes much of the company’s growth to its customer community and word-of-mouth momentum. “To date, we’ve been self-funded,” he noted, emphasizing that organic growth and reinvested earnings have powered the brand’s expansion to this point. “It’s exciting to envision what crowdfunding investment might help us accomplish, not to mention allowing us to connect with our community in another meaningful way.”
The idea of community engagement has been central to Farm to Pet’s strategy. Rather than relying exclusively on traditional advertising, the company has built a broad network of more than 6,500 brand ambassadors, many of whom are pet owners sharing product experiences on social media and within niche pet communities. Combined with more than 10,000 five-star reviews and a customer base exceeding 250,000 across direct-to-consumer channels, Amazon, and retail partnerships, the brand has developed strong social proof that continues to fuel acquisition at relatively low marketing costs.
Farm to Pet’s product line has also expanded steadily since its launch. While the company initially focused on its flagship 100% pure Chicken Chip treats, it has since broadened its offerings to include a wider range of single-ingredient treats, food toppers, and dog chews. All products are positioned around the same core principles: all-natural ingredients, US-based production, and human-grade protein sourcing. Consumers can purchase the products through its official store at Farm to Pet Treats, as well as on Amazon and through select pet retail outlets nationwide.
The decision to pursue crowdfunding through Regulation Crowdfunding represents a strategic effort to diversify the company’s capital base while strengthening ties with its customer community. Unlike traditional venture capital fundraising, Reg CF allows everyday investors to participate in early-stage company ownership, often in smaller increments. For consumer brands like Farm to Pet, this model can serve both as a financing mechanism and a marketing channel, bringing customers closer to the brand’s long-term mission.
Jones has positioned the campaign as an opportunity for supporters to participate in the company’s next stage of growth. “We’re eager to get more eyes on Farm to Pet, whether investors, customers, pet lovers, or all of the above,” he said. He added that the capital raised would help expand the company’s ability to serve more pets with its nutrient-focused products, reinforcing the brand’s core mission of improving pet health through better food choices.
The broader pet food industry provides a supportive backdrop for Farm to Pet’s ambitions. In recent years, demand for premium, natural, and minimally processed pet products has accelerated, driven by pet humanization trends and increasing awareness of dietary health. Consumers are increasingly willing to pay a premium for transparency, sustainability, and clean-label ingredients—areas where Farm to Pet has deliberately positioned itself from the beginning.
At the same time, the competitive landscape is becoming more crowded, with both established pet food conglomerates and emerging direct-to-consumer brands competing for market share. For smaller companies, scaling production while maintaining quality standards is often a key challenge. Farm to Pet’s planned investment in expanded manufacturing capacity is intended to address this constraint, enabling it to meet rising demand without compromising on its single-ingredient promise.
Looking ahead, the company’s growth strategy centers on three main pillars: increasing production capacity, expanding distribution channels, and strengthening brand awareness. Scaling operations in a capital-efficient way will be critical as the company continues to grow its retail presence and online sales footprint. Enhanced distribution could also open opportunities for deeper penetration into regional and national pet retail chains.
While the Reg CF campaign represents a new chapter for Farm to Pet, the company’s leadership emphasizes that its core values will remain unchanged. The focus on simple ingredients, transparent sourcing, and US-based production continues to define its identity in an increasingly complex pet food market.
As Farm to Pet enters its next phase, the crowdfunding initiative not only provides a pathway for capital but also reinforces the brand’s original ethos: building a business in partnership with its customers. For a company that began in a basement with a single product idea, the move to a national crowdfunding platform signals both how far it has come—and how much larger it intends to grow.
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