Midas Foods International, a leading innovator in custom dry-blend solutions and culinary product development, has announced the acquisition of Georgia Spice and The Doug Jeffords Company, two respected names in the world of seasoning and flavor innovation. The two acquired companies will now operate under a unified new brand—Creative Spiceworks—signaling a major step forward in Midas Foods’ mission to build a culinary-driven manufacturing powerhouse with national reach and deep R&D expertise.
The formation of Creative Spiceworks represents the fusion of three legacy brands, each known for their craftsmanship, innovation, and commitment to flavor excellence. Under the guidance of industry veterans John Connelly and Paul Hood, Creative Spiceworks brings together decades of combined experience in creating distinctive spices, seasoning blends, and dry culinary solutions for diverse food sectors. The new venture will serve customers across retail, foodservice, and manufacturing channels, reinforcing Midas Foods’ position as a premier partner in culinary innovation.
This acquisition also marks the second major milestone for Midas Foods International within the past year, underscoring the company’s strategic growth trajectory. With this move, Midas Foods strengthens its infrastructure, expands its production capacity, and enhances its capabilities in custom blending, packaging, and culinary development. The company’s expanded network now allows it to meet surging demand from the protein, meat processing, and snack food categories, while offering greater flexibility and scalability to support a wide range of customer needs.
“This partnership deepens our reach in the protein and snack segments while adding proven leadership and expertise to the Midas Foods staff,” said Richard Elias, President of Midas Foods International. “We’re thrilled to welcome the new team and support them with additional resources to drive innovation, scale, and customer success.”
Strengthening the Foundation of Culinary Innovation
Through the integration of Georgia Spice and The Doug Jeffords Company, Midas Foods gains not only expanded operational capabilities but also a wealth of industry knowledge and customer relationships. Both companies have built trusted reputations for quality, consistency, and service—values that perfectly align with Midas Foods’ long-standing commitment to excellence.
Under Midas Foods’ ownership, both Georgia Spice and The Doug Jeffords Company will continue operating with their existing leadership teams, ensuring continuity for customers while benefiting from enhanced resources and investment. This structure allows the companies to retain the local expertise and personalized service their clients value, now backed by the strength and national infrastructure of Midas Foods.
Customers of Creative Spiceworks can look forward to an expanded suite of advantages, including:
- Advanced Culinary R&D – Access to Midas Foods’ nationally recognized team of research and development chefs who accelerate innovation and support customized product development tailored to market trends and consumer demands.
- State-of-the-Art Food Technology – Enhanced access to advanced food science tools and testing capabilities that optimize flavor, texture, and functionality.
- Expanded Production Capacity – Increased blending and packaging capabilities across multiple facilities, supporting a wide variety of formats such as meal kit pouches, retail shakers, portion sachets, and bulk containers designed for manufacturers and foodservice chains.
- Comprehensive Product Portfolio – A broadened product range that extends beyond seasonings and spice blends to include sauces, marinades, glazes, bakery blends, dessert toppings, and custom dry culinary solutions—both savory and sweet.
These combined capabilities will empower Creative Spiceworks to deliver faster innovation cycles, enhanced product consistency, and expanded scalability for national brands, co-manufacturers, and restaurant groups.
A Shared Vision for the Future
Paul Hood, who will serve as General Manager of Midas Foods’ Southeastern facility in Birmingham, Alabama, emphasized the strong cultural and strategic alignment between the organizations:
“As we looked toward the future, Midas Foods stood out as a natural fit,” said Hood. “Their culinary capabilities, R&D bench strength, and national reach give us the tools to scale with our customers and continue delivering outstanding service. Most importantly, we share a customer-first, service-driven culture that will only grow stronger through this partnership.”
This alignment is more than operational—it’s philosophical. Both Midas Foods and the newly formed Creative Spiceworks share a deep belief that innovation begins in the kitchen and that culinary creativity, when paired with technical precision, drives the best outcomes for food manufacturers and brands.
Expanding National Reach and Capabilities
The addition of Georgia Spice and The Doug Jeffords Company significantly enhances Midas Foods’ footprint in the southeastern United States, an important growth region for food production and innovation. The Birmingham facility, along with other strategic locations across the country, will enable Midas Foods to better serve customers coast-to-coast with faster lead times, flexible production runs, and advanced quality assurance systems.
This expansion also positions Midas Foods as a key player in the growing clean-label and functional ingredient markets, where demand for customized, high-quality seasoning blends and dry mixes continues to rise. Creative Spiceworks will leverage Midas Foods’ culinary expertise to create solutions that align with modern consumer preferences—such as natural ingredients, reduced sodium, and bold, globally inspired flavors.
Building a Culinary-Driven Platform
Since its founding, Midas Foods International has been known for pushing the boundaries of flavor through innovation, craftsmanship, and technology. The acquisition of Georgia Spice and The Doug Jeffords Company builds on this legacy, solidifying Midas Foods’ reputation as a culinary partner capable of bridging creativity and manufacturing at scale.
By uniting three respected brands under the Creative Spiceworks umbrella, Midas Foods has created a powerful platform for growth—one that brings together the artistry of chefs, the precision of food scientists, and the efficiency of advanced manufacturing. The company aims to become the premier culinary solutions provider for the nation’s leading food manufacturers, restaurant brands, and retailers.
“Our goal has always been to empower our customers with innovative, chef-driven solutions that delight consumers and perform consistently at scale,” added Elias. “With Creative Spiceworks, we’re taking that vision to the next level—combining the creativity of the kitchen with the science of manufacturing to deliver exceptional flavor experiences.”
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