Hold on to your hamburgers, as everyone’s beloved burger bandit is back in action—this time, on a quest for our most irresistible burgers yet.
Last year witnessed the introduction of our hottest, juiciest, and most delectable classic burgers ever. Boasting perfectly melted cheese, new soft, pillowy buns, and enhanced flavor from the addition of white onions to the patties right on the grill, these burgers have become a fan favorite. Now that they’re available in all restaurants across the nation, everyone can savor the goodness.
The burgers are so irresistibly delicious that the Hamburglar is elevating his burger-stealing antics with a new twist. Enter the Burgercuda, Hamburglar’s never-before-seen getaway car. Utilizing a custom 1970 Plymouth Barracuda, he’s embarking on a coast-to-coast journey in pursuit of the ultimate burger-stealing heist.
Here’s where our fans play a crucial role: spot the Burgercuda, scan its code, and be rewarded with an Arch Card, along with Hamburglar-inspired swag*, allowing you to try the new burgers at your local McDonald’s (before Hamburglar gets there). Regardless of whether you spot our mischievous friend or not, fans everywhere can enter for a chance to win FREE McDonald’s burgers for a year by visiting SpotHamburglar.com**.
Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s, expressed, “McDonald’s built a legacy on serving delicious burgers, but anytime we have an opportunity to make the best even better, we take it. It’s no surprise these changes caught the attention of our biggest burger fan—the Hamburglar. We’re excited for fans to join in on the fun as they look for him on his burger-stealing spree. You never know where he’ll pop up next.”
How to Spot the Burgercuda:
The Burgercuda may aid Hamburglar in evading capture at the scenes of his burger heists, but it also makes it easier than ever for fans to spot him. The custom car features:
- Hamburglar’s iconic look: His signature black-and-white stripes are displayed across the car’s interior and exterior, along with his logo on the headrests and red detailing throughout.
- Burger-loving details: The getaway car features bun-like hubcaps, a spare tire disguised as a giant cheeseburger, and a hidden burger warmer in the center console to ensure his stash stays perfectly hot, juicy, and tasty.
- RBL RBL: Hamburglar’s signature catchphrase makes an appearance on the hood scoop and license plate.
So, keep your eyes peeled for the Burgercuda and head to your nearest McDonald’s to experience America’s most wanted burger for yourself—before a certain someone beats you to it. Robble, robble.
