REESE’S PIECES Launches New Chocolate Cookie Candy Across the U.S.
The REESE’S PIECES brand is introducing a new way for fans to enjoy its iconic peanut butter candy with the launch of REESE’S PIECES with Chocolate Cookie, a bold new creation that adds a crispy chocolate cookie center to the beloved candy experience.
Marking the first U.S. REESE’S PIECES innovation in a decade, the new product combines the brand’s signature creamy peanut butter flavor with a crunchy chocolate cookie core and the colorful candy shell that fans know and love. The result is a poppable snack that delivers multiple layers of flavor and texture in every bite.
The launch reflects the growing consumer demand for snacks that provide more exciting eating experiences through unique textures and combinations. As shoppers continue looking for treats that go beyond traditional flavors, REESE’S PIECES with Chocolate Cookie offers a playful balance of creamy, crispy, and crunchy elements designed for today’s snacking occasions.
From afternoon breaks and road trips to movie nights and casual gatherings, the new candy is designed to fit seamlessly into everyday moments. Its bite-sized format makes it easy to enjoy individually or share with friends and family.
A Decade in the Making: A New Chapter for REESE’S PIECES
REESE’S PIECES has long been recognized for its combination of peanut butter flavor, crunchy candy coating, and convenient bite-sized format. With REESE’S PIECES with Chocolate Cookie, the brand is expanding its portfolio while staying true to the flavor profile that has made it a favorite among candy lovers.
The new product introduces an additional layer of indulgence by adding a crispy chocolate cookie center. Each piece delivers a combination of textures, beginning with the familiar candy shell, followed by the rich peanut butter taste and finishing with the satisfying crunch of chocolate cookie.
The innovation represents a significant milestone for the brand, as it is the first U.S. REESE’S PIECES product innovation in 10 years. The launch demonstrates the brand’s continued focus on creating new experiences for loyal fans while attracting consumers seeking fresh takes on classic snacks.
“REESE’S has always been known for its signature peanut butter and chocolate combination, and with this innovative product, we’re excited to give consumers a fresh way to experience it,” said Melissa Blette, Senior Brand Manager, REESE’S at The Hershey Company. “REESE’S PIECES with Chocolate Cookie delivers a perfect balance of our legendary peanut butter flavor with a sweet crunch, creating an entirely new shareable snacking experience for the fan-favorite candy.”
Designed for Modern Snacking Moments
Consumers today are increasingly looking for snacks that offer convenience, variety, and enjoyable sensory experiences. REESE’S PIECES with Chocolate Cookie addresses these preferences by combining portability with a unique texture profile.
The new candy is designed to be:
Poppable and Shareable:
The bite-sized pieces are ideal for on-the-go snacking, whether enjoyed during commutes, outdoor activities, entertainment occasions, or shared with friends.
Packed With Texture:
The combination of a crispy chocolate cookie center, creamy peanut butter flavor, and crunchy candy shell creates a multi-layered experience with every piece.
A Fresh Take on a Classic Favorite:
By introducing a new center while maintaining the recognizable REESE’S PIECES identity, the product provides fans with a familiar yet exciting way to enjoy the brand.
The launch also highlights the continued evolution of the confectionery category, where consumers are increasingly interested in products that combine familiar flavors with unexpected elements. Cookie-based inclusions, crunchy centers, and layered textures have become popular approaches for brands looking to create more engaging snacking experiences.
Nationwide Availability and Product Details
REESE’S PIECES with Chocolate Cookie will launch nationwide on July 17 in pouch packaging, making it convenient for consumers to enjoy at home, share with others, or take on the go. A king-size format is expected to follow later in 2026.
The product will also be available through Hershey’s online store beginning July 25, giving fans another way to purchase the latest REESE’S PIECES innovation.
With its combination of familiar peanut butter flavor, chocolate cookie crunch, and colorful candy shell, REESE’S PIECES with Chocolate Cookie aims to deliver a memorable experience for longtime fans and new consumers alike.
Frequently Asked Questions
What is REESE’S PIECES with Chocolate Cookie?
REESE’S PIECES with Chocolate Cookie is a new candy innovation featuring the classic REESE’S PIECES peanut butter flavor combined with a crispy chocolate cookie center and crunchy candy shell.
When will REESE’S PIECES with Chocolate Cookie be available?
The product launches nationwide on July 17 in pouches, with king-size packaging scheduled to arrive later in 2026. Online availability through Hershey’s store begins July 25.
What makes REESE’S PIECES with Chocolate Cookie different from the original?
The new version adds a crispy chocolate cookie center, creating a more complex snacking experience with peanut butter flavor, chocolate crunch, and the traditional REESE’S PIECES candy shell.
Is this the first REESE’S PIECES innovation in the U.S.?
Yes. REESE’S PIECES with Chocolate Cookie marks the first U.S. innovation for the brand in 10 years.
What package sizes will be available?
The product will initially launch in pouch sizes, with king-size options planned for later in 2026.
With this latest release, REESE’S PIECES continues to build on its legacy of combining peanut butter and chocolate while introducing new textures and formats that match evolving consumer preferences for exciting and shareable snacks.c
Source Link:https://www.thehersheycompany.com/
