Social Beverage Choices Expand as Cann Launches Its First 0MG Zero THC Collection
Cann, the beverage company known for redefining modern social drinking with its innovative THC-infused drinks, is expanding its product lineup with the introduction of 0MG (pronounced “OMG”), the brand’s first-ever zero-THC beverage collection. The new line brings Cann’s signature approach to flavor, functionality, and mindful consumption to a wider audience by offering a refreshing alternative for consumers seeking a social beverage experience without THC.
The launch marks a significant step in Cann’s mission to modernize the way people gather, relax, and enjoy beverages. Built around a thoughtful blend of functional ingredients, the new 0MG collection combines magnesium, electrolytes, L-theanine, and passion flower to create a beverage designed for everyday moments. The collection introduces two of Cann’s popular flavor profiles in a completely THC-free format: Blood Orange Cardamom 0MG and Lemon Lavender 0MG.
By introducing a zero-THC option, Cann is extending its product reach beyond traditional cannabis beverage consumers and opening the door to new occasions, including social gatherings, casual relaxation, wellness-focused moments, and everyday refreshment.
The 0MG collection reflects Cann’s long-standing low-dose philosophy while maintaining the brand’s commitment to premium ingredients, elevated flavors, and a carefully crafted drinking experience. The beverages are designed to deliver the same approachable and sophisticated experience that has helped Cann become a recognizable name in the evolving functional beverage category.
Each 0MG beverage features a unique combination of functional ingredients selected to support a balanced and enjoyable experience. Passion flower is included to provide a gentle sense of relaxation and positivity, while magnesium supports mood and overall wellness. Electrolytes help promote hydration, offering a beverage option designed for consumers looking for refreshment without the concerns often associated with traditional alcoholic drinks. L-theanine, a naturally occurring amino acid commonly associated with calmness, is included to help consumers take the edge off and unwind.
The Blood Orange Cardamom 0MG flavor delivers a sophisticated mix of bright citrus and warm spice notes. Made with premium blood orange juice, the beverage combines refreshing fruit flavors with subtle sweetness and aromatic cardamom for a distinctive drinking experience. The flavor builds on Cann’s reputation for creating complex and memorable beverage profiles that appeal to consumers seeking alternatives to conventional drinks.
The Lemon Lavender 0MG variety brings back one of Cann’s most beloved flavor combinations in a zero-THC format. Sweetened with agave, the beverage offers a refreshing balance of vibrant lemon and delicate lavender notes, creating a crisp and smooth option suitable for a wide range of occasions.
According to Cann CEO and co-founder Jake Bullock, the launch represents an important opportunity for the brand to connect with more consumers and expand into additional retail channels.
“Debuting a zero-THC beverage, and taking a successful play out of alcohol’s book, gives us the opportunity to reach more consumers where they’re already shopping, expands our retail distribution, and grows our awareness to new heights,” said Bullock. “This extension allows us to create something that remains true to the way people want to drink now – with or without THC.”
The introduction of 0MG aligns with broader consumer trends toward mindful drinking, functional beverages, and products that support social experiences without alcohol or cannabis ingredients. As more consumers explore alternatives to traditional alcoholic beverages, brands like Cann are developing new formats that combine flavor, functionality, and lifestyle appeal.
The launch also represents a major growth opportunity for Cann as the company continues expanding its presence across the beverage market. While Cann has built its reputation through THC-infused social tonics, the new zero-THC collection allows the company to reach consumers who may be interested in the brand’s flavors and experience but prefer beverages without cannabinoids.
The strategic expansion will enable Cann to increase accessibility and strengthen its retail footprint nationwide. For the first time, the brand will have the opportunity to reach consumers across a broader range of markets, supporting its goal of making its products available in more locations and occasions.
The Cann 0MG collection will officially become available through the company’s website, drinkcann.com, beginning July 9, with retail availability expected to roll out nationwide starting in August.
With the launch of 0MG, Cann continues to evolve alongside changing consumer preferences, creating beverages that focus on taste, wellness, and social connection. The new collection reinforces the company’s commitment to providing more choices for consumers who want to enjoy elevated beverages in ways that fit their individual lifestyles — whether they choose THC or not.
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