Wear It. Do n’t Wipe It Own Your Drip with the New 14- Karat Gold VELVEETA Drip Lip Cuff

For further than a century, VELVEETA has made its mark on suckers ’ lips thanks to the iconic drip that satisfies jones
with its rich, inelegant virtuousness. VELVEETA moment invites suckers to enjoy the drip like noway ahead by wearing it proudly. Introducing the 14 Karat Gold VELVEETA Drip Lip Cuff, drafted in cooperation with cult-favorite celebrity developer, George The Jeweler.
“ No bone
knows the ‘ drip ’ like VELVEETA – from the physical drip of our supremely delicate rubbish to the confident and unapologetic drip that embodies living ‘ La Dolce Velveeta, ’” said Stephanie Vance, Brand Manager for VELVEETA. “ As a brand that’s all about making outrageous pleasure a way of life, our new lip cuff empowers people to bravely step out with an unapologetic confidence that encourages you to live life by your own rules. ”

In fashion, “ drip ” is frequently used to describe someone who oozes style, swagger, and cool, and with 2024 jewelry trend reports prognosticating refrigerated shapes * and face jewelry ** will be all the rage this time, the “ drip ” has noway been more nonfictional. Starting moment, the limited- edition 14 Karat Gold VELVEETA Drip Lip Cuff will be available for$77.00 simply atgeorgethejeweler.com, while inventories last.

“ I ’ve been a addict of VELVEETA’s unanticipated collaborations over the last many times, which is why I was thrilled to mate with the brand to produce a statement piece that allowed suckers to wear the drip for the first time, ” said George Khalife, Author and CEO of George The Jeweler. “ Working nearly with the VELVEETA platoon to produce the unique design, we really wanted to capture the iconicity of the drip, fusing it with my own particular style and this time’s jewelry trends. The 14- Karat gold cuff eventually embodies the accessible and confident luxury of both George The Jeweler and ‘ La Dolce VELVEETA. ’”

Those living “ La Dolce VELVEETA ” are encouraged to show, post and partake how they ’re trickling in loot with the new lip cuff by tagging@Velveeta and@GeorgeTheJeweler on Instagram and@Cheesy_Velveeta on TikTok using hashtag#LaDolceVelveeta. Own your drip.


We’re driving metamorphosis at The Kraft Heinz Company( Nasdaq KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net deals of roughly$ 26 billion, we’re committed to growing our iconic and arising food and libation brands on a global scale. We work our scale and dexterity to unleash the full power of Kraft Heinz across a portfolio of six consumer- driven product platforms. As global citizens, we ’re devoted to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn further about our trip by visitingwww.kraftheinzcompany.com or following us on LinkedIn.


George Khalife, generally known as George The Jeweler, is a celebrity jewelry developer grounded in Detroit, Michigan. Over the last 5 times, George has maintained a part as an bigwig secret, designing and baptizing custom pieces for anA-list filled canon. George designs, manufactures, and distributes his own line of fine jewelry around the world. An assiduity expert with his cutlet on the palpitation on pop culture, George is a cherished jeweler and his designs have been honored encyclopedically and featured in top league publications.

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