Dairy Queen Partners with Tara Lipinski and Savannah Bananas for Miracle Treat Day
American Dairy Queen Corporation (ADQ) is once again combining its signature frozen treats with charitable giving through the return of Miracle Treat Day®, an annual fundraising initiative that benefits Children’s Miracle Network Hospitals®. On July 30, participating Dairy Queen restaurants across the United States will donate $1 or more from every Blizzard® Treat sold to support local children’s hospitals, helping provide essential medical care, specialized treatments, life-saving equipment, and family support services.
The annual event has become one of Dairy Queen’s most recognized community initiatives, bringing together customers, franchisees, healthcare organizations, and brand ambassadors to make a meaningful difference in the lives of children facing serious illnesses and injuries. By simply purchasing a Blizzard Treat on Miracle Treat Day, customers contribute directly to hospitals serving families within their own communities.
Turning Everyday Treats into Community Support
Miracle Treat Day demonstrates how a simple purchase can generate significant support for children’s healthcare. Rather than making a separate donation, customers participate by enjoying one of Dairy Queen’s most popular menu items while helping raise funds for pediatric hospitals.
The money collected remains local, ensuring participating Children’s Miracle Network hospitals receive resources to address the unique needs of children in their regions. Donations help hospitals invest in advanced medical technology, pediatric research, family-centered care programs, rehabilitation services, and other critical resources that improve patient outcomes.
Over the years, Miracle Treat Day has evolved into one of Dairy Queen’s largest annual fundraising events, reflecting the company’s longstanding commitment to community engagement and healthcare support.
Tara Lipinski Joins the Campaign
To encourage greater participation this year, Dairy Queen has partnered with Olympic gold medalist and legendary figure skater Tara Lipinski, who is helping raise awareness about the initiative nationwide.
Lipinski, one of the most recognizable names in figure skating, is using her platform to encourage families, sports fans, and Dairy Queen customers to visit participating restaurants on July 30 and take part in the fundraising event.
She emphasized that Miracle Treat Day offers a unique opportunity for individuals to make a positive impact through an everyday purchase.
According to Lipinski, supporting Children’s Miracle Network hospitals is especially meaningful because these hospitals provide hope, care, and specialized treatment for children facing difficult medical challenges. She noted that purchasing a Blizzard Treat may seem like a small gesture, but collectively, thousands of purchases can create a substantial impact for families relying on pediatric healthcare services.
Her involvement is expected to help expand awareness of the campaign across a broader audience and encourage even more customers to participate.
Savannah Bananas Bring Their Signature Energy
Adding another layer of excitement to this year’s campaign, Dairy Queen has also partnered with the Savannah Bananas, the wildly popular baseball entertainment team known for transforming America’s pastime into an energetic, family-friendly experience.
The Savannah Bananas have built a devoted fan following by blending baseball with humor, dancing, music, and interactive entertainment. Their reputation for creating memorable experiences aligns closely with Dairy Queen’s focus on bringing joy to communities.
Players from the team are encouraging their fans to support Miracle Treat Day while helping children receiving treatment at local hospitals.
Right fielder Reese Alexiades explained that the Bananas are committed to spreading smiles wherever they go, making Miracle Treat Day a natural partnership because it provides another opportunity to bring happiness to families who need encouragement.
Center fielder David “DR” Meadows reflected on the team’s visit to a Children’s Miracle Network hospital, describing how meeting young patients and their families reinforced the importance of community support. Witnessing the resilience of children receiving medical care inspired the team to help raise awareness for the fundraising campaign.
The Bananas believe that even small actions, such as purchasing a Blizzard Treat, can collectively produce meaningful results for children’s healthcare.
More Than Four Decades of Partnership
Dairy Queen’s relationship with Children’s Miracle Network spans more than 40 years, making it one of the company’s longest-running charitable partnerships.
Throughout those four decades, the Dairy Queen system—including franchise owners, employees, customers, and corporate leadership—has raised more than $195 million for Children’s Miracle Network hospitals.
Those funds have helped hospitals purchase advanced medical equipment, improve pediatric facilities, support specialized treatment programs, provide financial assistance to families, and invest in innovative research focused on improving children’s health.
The partnership has grown steadily over the years, with Miracle Treat Day serving as one of its flagship fundraising efforts.
Unlike many national campaigns, funds generated through Miracle Treat Day stay within the communities where they are raised, allowing local hospitals to directly address their most pressing healthcare needs.
Company Highlights Community Impact
Maria Hokanson, Executive Vice President of Marketing at American Dairy Queen Corporation, said Miracle Treat Day continues to demonstrate the positive impact that communities can achieve when customers, franchisees, and business partners unite behind a shared cause.
She noted that every year Dairy Queen fans enthusiastically support the event, helping ensure children receive the medical care, hope, and services they need during difficult times.
Hokanson also expressed appreciation for Tara Lipinski and the Savannah Bananas for helping expand awareness of the campaign. Their participation, she said, brings additional visibility to Miracle Treat Day while encouraging more families across the country to support their local children’s hospitals.
The company believes collaborations with respected athletes and popular entertainment figures help strengthen public engagement and inspire greater participation in charitable initiatives.
Supporting Children’s Miracle Network Hospitals
Children’s Miracle Network Hospitals supports a network of pediatric hospitals across North America, providing funding for programs that improve children’s health and well-being.
Donations raised through Miracle Treat Day help hospitals invest in:
- Advanced pediatric medical equipment
- Life-saving treatments and specialized care
- Family support programs
- Pediatric research initiatives
- Child life services that improve hospital experiences
- Education and training for healthcare professionals
Because every Children’s Miracle Network hospital serves its own local community, donations made through Dairy Queen restaurants directly benefit children and families living nearby.
This local approach allows hospitals to prioritize funding based on their specific needs while strengthening healthcare services for future patients.
A Tradition of Giving Back
For many Dairy Queen customers, Miracle Treat Day has become an annual tradition that combines enjoying a favorite frozen dessert with supporting an important community cause.
The Blizzard Treat, one of Dairy Queen’s signature menu items, has long been associated with the campaign, making it easy for customers to participate without changing their normal dining habits.
Each qualifying Blizzard Treat purchased on July 30 contributes to fundraising efforts, allowing families, friends, and communities to make a difference together.
Franchise owners and restaurant employees also play an essential role in the event by promoting Miracle Treat Day within their communities and encouraging customer participation.
How Customers Can Participate
Consumers who want to support Miracle Treat Day simply need to visit a participating Dairy Queen restaurant in the United States on July 30 and purchase any qualifying Blizzard Treat.
For every eligible Blizzard Treat sold, participating restaurants will donate $1 or more to Children’s Miracle Network Hospitals. Since donations remain within local communities, customers know their purchases help support pediatric hospitals serving children in their own areas.
Customers can also learn more about participating locations and the annual fundraiser by using the DQ mobile app or visiting Dairy Queen’s official website before the event.
As Dairy Queen continues its decades-long partnership with Children’s Miracle Network Hospitals, Miracle Treat Day remains a powerful example of how businesses, customers, athletes, entertainers, and local communities can work together to improve children’s healthcare. With support from Tara Lipinski, the Savannah Bananas, Dairy Queen franchisees, and millions of Blizzard Treat fans, this year’s campaign aims to generate even greater awareness and funding for hospitals dedicated to providing life-changing care for children and their families.
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