Cheez-It Opens Cheez-In Diner with Cheezy Classics for Summer

Imagine you’re on your first summer road trip when the craving for Cheez-It® strikes—but you’ve run out of your favorite snack. Suddenly, an orange glow guides you to the ultimate destination for Cheez-It enthusiasts: The Cheez-In Diner is now open! Just two hours outside New York City, nestled in the scenic Catskill Mountains in Woodstock, New York, this diner promises to satisfy your road trip munchies and late-night cravings.

“We were amazed by how far our fans went for our Cheez-It Stop in Joshua Tree last year,” said Cara Tragseiler, Senior Brand Director for Cheez-It. “With so many suggestions on where to go next, we knew we had to do it again, bigger and better. That’s why we headed East this year, packing this roadside experience with even more ways to enjoy our iconic crackers, solidifying our spot as the nation’s go-to snack.”

Pull in, grab a booth or a seat at the bar, and indulge in classic American dishes with a cheesy twist. Here’s what’s on the menu:

The Cheeziest Tasting Experience

Deluxe Cheez-It Milkshake: Sip-It with this indulgent milkshake blended with Cheez-It crackers, topped with whipped cream, sprinkles, and chocolate sauce, garnished with a chocolate-dipped Cheez-It.

The Extra Cheezburger: Want-It. Need-It. Smash-It. This pimento Cheez-It smashburger is topped with lettuce, pickles, and an Extra Big Cheez-It cracker.

The Big Grilled Cheez: Texas toast coated with a crunchy Cheez-It crust and filled with cheesy pimento goodness.

Cheezy Chicky Tendies: Juicy chicken tenders breaded in Cheez-It crackers. Spice-It with Hot & Spicy seasoning and Dip-It in hot honey or Cheezy Ranch.

Mac & Cheez-It: Pasta baked in a creamy White Cheddar Cheez-It sauce with a crunchy Cheez-It crumble on top.

Drool-Worthy Sides

Cheez-It Fries: Crispy fries tossed in ground Cheez-It crackers. Choose from Original, White Cheddar, or Hot & Spicy seasoning, and Load-It with melted pimento cheese sauce.

Cheez-It Biscu-it: A hearty biscuit with layers of Cheez-It crackers. Butter-It with honey butter, Drizzle-It with hot honey, or Sandwich-It with Cheezy Chicky Tendies.

Sweet Endings

Sweet-N-Salty Cheezcake: An absurdly creamy cheesecake with a Cheez-It cracker crust, topped with caramel and Extra Big Cheez-It crackers.

More Irresistible Attractions

After your meal, explore the diner’s unique attractions, including the world’s first Cheez-It Jukebox, which plays retro records when fed with Cheez-It crackers. Enjoy the Instagram-worthy decor featuring vintage Cheez-It memorabilia and a red-hot vintage Cheez-It convertible. Don’t miss the Cheez-It Taste-It Station, where you can mix and match rare and fan-favorite flavors. Both attractions are free for visitors.

Commemorate your visit with exclusive Cheez-In Diner merch available on-site, including groovy t-shirts, a trendy trucker hat, and classic diner coffee mugs. Fans can also shop for Cheez-It merchandise online at

Visit the Cheez-In Diner

Embark on your cheeziest adventure yet at the Cheez-In Diner, open for one week only from Monday, May 20 to Sunday, May 26, at 261 Tinker Street in Woodstock, NY.

Hours of Operation:

  • Monday through Thursday: 4 to 9 p.m. ET
  • Friday through Sunday: 4 p.m. to 12 a.m. ET (open late for Memorial Day Weekend)

Can’t make it to Woodstock? No problem! Check out diner-inspired recipes on Instagram, TikTok, and Follow @CheezIt on social media for more details on this drool-worthy attraction and other cheesy creations.

So, let your craving take the wheel and head to the Cheez-In Diner for the ultimate cheesy experience!

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