Dunkin’ and Parke Launch “Parke Daydream Refresher” Alongside Limited-Edition Apparel Collection
Dunkin’ is joining forces with viral fashion brand Parke for a new lifestyle collaboration that combines two everyday essentials: a favorite Dunkin’ beverage and a signature everyday outfit. The partnership brings together Dunkin’s iconic coffee and beverage culture with Parke’s elevated, casual designs to create a collection centered around style, convenience, and summer refreshment.
Beginning July 17, Dunkin’ will debut the new Parke Daydream Refresher, a limited-time beverage inspired by the carefree energy of summer. Alongside the drink launch, customers will also have access to a specially curated Parke Perfect Sips Collection through the Dunkin’ app, a limited-edition Parke x Dunkin’ apparel line, co-branded stainless-steel tumblers, and exclusive promotional giveaways.
The collaboration reflects the growing connection between food, beverages, fashion, and lifestyle culture, as brands continue to create experiences that extend beyond traditional products. By blending Dunkin’s recognizable flavors with Parke’s modern aesthetic, the partnership aims to give fans new ways to express their personal style while enjoying their favorite drinks.
Introducing the Parke Daydream Refresher
The highlight of the collaboration is the new Parke Daydream Refresher, arriving at Dunkin’ restaurants nationwide on July 17. Designed as a vibrant summer beverage, the drink delivers a fruity and creamy flavor experience through a combination of strawberry-inspired ingredients and refreshing textures.
The Parke Daydream Refresher features triple strawberry flavors, including Strawberry Dragonfruit and a strawberry flavor shot, blended with smooth oatmilk. The drink is finished with a layer of pink Strawberry Cold Foam, creating a colorful beverage with a creamy topping and a refreshing summer-inspired taste.
To celebrate the launch, Dunkin’ customers who purchase the Parke Daydream Refresher on July 17 at participating locations will receive a limited-edition Parke Tumbler while supplies last. The exclusive giveaway adds another element to the collaboration, giving fans a collectible item connected to the beverage launch.
Dunkin’ Rewards members can also explore a specially selected lineup of summer drinks through the Dunkin’ app as part of the Parke Perfect Sips Collection. The collection features a variety of flavors designed for different beverage preferences, from coffee-based options to refreshing sparkling drinks.
Featured beverages include:
- Blueberry Vanilla Protein Latte: A smooth espresso beverage made with protein milk, sweet French vanilla swirl, and a blueberry flavor shot for a flavorful and energizing drink.
- Strawberry Cloud Matcha: A combination of earthy matcha, creamy whole milk, and sweet vanilla flavor, topped with pink Strawberry Cold Foam.
- Splashberry Dunkin’ Zero: A zero-sugar energy beverage featuring watermelon lime and blackberry flavors mixed with sparkling water for a refreshing finish.
- Pink Pineapple Sparkling Refresher: A tropical beverage combining pink pineapple flavor with sparkling water for a bright and bubbly summer drink.
- Strawberry Sparkling Limeade: A sweet and tangy blend of classic limeade and strawberry flavor, finished with sparkling water for a fizzy twist.
- Pink Mango Daydream Refresher: A tropical combination of mango and pineapple flavors mixed with oatmilk and topped with Strawberry Cold Foam.
- Coconut Cloud Limeade: A refreshing limeade beverage blended with coconut flavor and topped with sweet Cold Foam for a smooth, creamy texture.
Jill Nelson, Chief Marketing Officer at Dunkin’, highlighted that the collaboration builds on the brand’s role in consumers’ daily routines.
“At Dunkin’, we’ve always been part of our guests’ everyday rituals – from their morning coffee run to the moments in between,” said Nelson. “Partnering with Parke lets us tap into that routine in a new way, pairing craveable, summer-ready drinks like the Parke Daydream Refresher and our Parke Perfect Sips lineup with effortless style through a limited-edition apparel collection.”
Parke x Dunkin’ Apparel Collection Brings Beverage Culture Into Fashion
Along with the beverage launch, Dunkin’ and Parke are introducing the Parke x Dunkin’ Collection, a limited-edition apparel and accessory line inspired by Dunkin’s signature colors and Parke’s minimalist approach to everyday fashion.
Known for creating elevated essentials designed for casual wear, Parke has developed a collection that combines comfort, recognizable branding, and versatile styling. The apparel collection will be available beginning July 17 at 10 a.m. ET through Parke’s official collection page.
The collection includes:
- Latte Varsity Mockneck ($135): A soft latte-colored sweatshirt featuring the Parke varsity logo in Dunkin’ orange, donut embroidery on the sleeve, and a custom co-branded patch.
- Espresso Varsity Mockneck ($135): A darker espresso-inspired design featuring the Parke varsity logo in Dunkin’ pink, along with donut embroidery and branded detailing.
- Parke x Dunkin’ Claw Clip ($17): A pink hair accessory featuring Parke and Dunkin’ branding, designed as an everyday styling piece.
Chelsea Parke, Founder, CEO, and Creative Director of Parke, said the collaboration was inspired by the everyday routines shared by both brands’ audiences.
“Dunkin’ has always been part of the routine: the coffee run, the campus walks, the quick pick-me-up between everything. Getting to design around that world and bringing it into the Parke universe felt so natural,” said Parke. “It all came from thinking about what our girl already reaches for every morning. We just made it Parke.”
Exclusive Parke x Dunkin’ Tumblers Complete the Collaboration
Adding to the collection, Dunkin’ will also launch a limited-edition series of Parke x Dunkin’ Stainless-Steel Tumblers priced at $24.99. Available in three color options — Latte, Espresso, and Pink — the tumblers feature both Parke and Dunkin’ logos, creating a collectible accessory for fans of both brands.
The tumbler collection will be available beginning July 20 at 10 a.m. ET exclusively through Dunkin’s merchandise website, while supplies last.
Through this collaboration, Dunkin’ and Parke are bringing together beverage innovation, fashion, and lifestyle trends to create a summer experience designed around personal expression and everyday moments. From the new Parke Daydream Refresher to the limited-edition apparel and accessories, the partnership offers fans multiple ways to celebrate their favorite routines with a fresh seasonal twist.
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