MF 9S Series Earns Coveted Red Dot Design Award

Massey Ferguson, a renowned brand under AGCO (NYSE: AGCO), is thrilled to announce its receipt of the esteemed Red Dot Award: Product Design 2024 for its flagship MF 9S Series tractors. This prestigious accolade is only bestowed upon products distinguished by exceptional design, as determined by an international jury.

Expressing gratitude for this recognition, Thierry Lhotte, Vice President & Managing Director of Massey Ferguson, Europe & Middle East, remarked, “We are honored that the MF 9S has been selected for this prestigious award. This reaffirms our dedication to developing innovative designs aimed at enhancing our customers’ productivity, a commitment recognized by the esteemed jury with the Red Dot Award.”

The MF 9S Series, born out of seven years of rigorous customer consultations and testing, follows the success of the MF 8S Series, which received a Red Dot Design Award in 2021. Designed by farmers for farmers, the MF 9S Series advances the revolutionary yet practical design of its predecessor, emphasizing performance, reliability, and user experience. Mr. Lhotte added, “The MF 9S Series builds on the success of its predecessor with the Protect-U and cab design, delivering outstanding performance, reliability, and an enhanced user experience, along with innovative technology tailored to farmers’ diverse needs.”

Featuring six models with power ranging from 285hp to 425hp, the MF 9S Series boasts Massey Ferguson’s distinctive Protect-U engine and cab installation, ensuring unparalleled visibility and comfort. A key aspect of its success lies in the unique 18cm gap within the design, effectively isolating the encapsulated engine from the cab.

All MF 9S tractors come equipped with Massey Ferguson’s renowned Dyna-VT continuously variable transmission, which now offers enhanced power management for increased torque and horsepower. Additionally, the series offers ultimate comfort and productivity with standard features such as MF Guide and MF Connect for seamless connectivity.

Introducing efficiency-enhancing options like MF AutoTurn, AutoHeadland, TIM – Tractor Implement Management, and a Central Tyre Inflation System (CTIS), the MF 9S Series further elevates performance. The MF By You customization center provides a wide array of factory-fitted equipment options, empowering tractor owners to boost productivity, comfort, and operational efficiency.

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