Blake’s Beverage Company Appoints Sierra Szarowicz as VP of National Accounts to Drive Retail Expansion
Blake’s Beverage Company is strengthening its commercial leadership team as it continues its ambitious growth strategy across the rapidly evolving beverage industry. The company has announced the appointment of Sierra Szarowicz as Vice President of National Accounts, a key leadership role focused on expanding retail partnerships, increasing market presence, and accelerating distribution for the company’s growing portfolio of hard ciders, ready-to-drink (RTD) cocktails, and non-alcoholic beverages.
As consumer preferences continue to shift toward innovative, convenient, and premium beverage options, Blake’s Beverage Company is investing in the capabilities needed to support long-term expansion. Szarowicz’s appointment reflects the company’s commitment to building a strong national commercial infrastructure that can support its expanding brand portfolio while delivering value to retail partners and consumers nationwide.
In her new position, Szarowicz will oversee Blake’s Beverage Company’s national accounts strategy, working closely with retail partners to identify growth opportunities, strengthen relationships, and expand product availability. Her responsibilities will include managing key national retail accounts, improving brand visibility, increasing distribution opportunities, and developing strategic initiatives designed to drive sustainable growth.
With the beverage category becoming increasingly competitive, retailers are looking for brands that can deliver strong consumer engagement, innovation, and consistent market performance. Blake’s Beverage Company believes Szarowicz’s extensive experience in retail sales, category management, and beverage strategy will play an important role in helping the company navigate this evolving landscape.
“Sierra is an accomplished sales leader with a proven ability to build lasting partnerships and deliver results in highly competitive retail environments,” said Andrew Blake, founder and CEO of Blake’s Beverage Company. “As we continue to invest in our national growth strategy, her experience working with some of the country’s largest retailers, combined with her collaborative leadership style and deep understanding of the beverage category, will help us unlock new opportunities for our brands and our customers.”
Szarowicz brings more than a decade of beverage industry experience to Blake’s Beverage Company. Prior to joining the company, she spent over 12 years at Constellation Brands, where she held a variety of leadership positions across category management and sales. During her tenure, she developed expertise in building retail strategies, expanding brand distribution, securing additional shelf and cooler placements, and creating partnerships that supported both supplier and retailer success.
Her experience includes working with some of the largest retail networks in the country, helping beverage brands strengthen their market position and achieve measurable growth. Through her career, Szarowicz has developed a reputation for combining data-driven category insights with relationship-focused leadership to create impactful retail strategies.
In recognition of her contributions to the beverage industry, Szarowicz was named a Future Leader in Convenience by Convenience Store News in 2024. The recognition highlighted her influence within the convenience retail channel, one of the most important and fastest-changing segments for beverage brands.
Commenting on her new role, Szarowicz expressed enthusiasm about joining Blake’s Beverage Company during a significant period of expansion.
“I’m thrilled to join Blake’s Beverage Company at such an exciting time in its growth,” said Szarowicz. “As someone who grew up in Michigan, I’ve admired the brand for years and have seen firsthand how it has evolved from a beloved local cider maker into an innovative national beverage company. The opportunity to help bring that story to more retailers and consumers across the country – while working alongside an incredibly talented leadership team – is one I’m incredibly excited to be part of.”
Founded with a focus on craftsmanship, innovation, and quality, Blake’s Beverage Company has grown from a regional cider producer into a diversified beverage company with offerings designed to meet changing consumer tastes. The company’s portfolio includes a range of hard ciders, spirit-inspired ready-to-drink cocktails, and alcohol-free beverage options that appeal to a broad range of consumers.
The appointment comes as the company continues expanding its presence in national retail channels. Demand for craft beverages, premium alternatives, and convenient ready-to-drink formats has continued to rise, creating new opportunities for companies that can combine strong branding with effective retail execution.
By adding Szarowicz to its leadership team, Blake’s Beverage Company aims to further strengthen its relationships with retailers while improving accessibility for consumers across the United States. Her expertise in national accounts management and beverage category growth will support the company’s efforts to expand distribution and introduce more consumers to its portfolio of products.
The company’s continued investment in commercial leadership reflects its broader strategy to support future growth. With an expanding lineup of beverages and increasing national distribution, Blake’s Beverage Company is positioning itself for the next stage of development in the competitive craft beverage market.
Through strategic leadership appointments, product innovation, and stronger retail partnerships, Blake’s Beverage Company is focused on bringing its unique beverage offerings to more consumers while continuing to build a recognizable national presence.
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